Olivia Dunne opens up on being a ‘Swiftie’ as she promotes new Amazon doc – and celebrates reaching an eyewatering $9.5M in NIL deals
Olivia Dunne revealed she’s a fan of Taylor Swift and shared how the pop star is her dream partner.
During the premiere event for the new Amazon Prime series “The Money Game – LSU” on the Tigers’ campus, Dunne and her LSU colleagues were asked who their dream partners for the NIL are.
“The Swiftie in me says Taylor Swift,” Dunne replied.
A future collaboration with the 14-time Grammy winner isn’t far off for Dunne, as she’s worked closely with Swift’s boyfriend, Kansas City Chiefs tight end Travis Kelce.
In June, Dunne and Kelce reunited for a photo shoot to promote one of Dunne’s many sponsorship projects: Accelerator Energy.
Social media sensation Olivia Dunne revealed that Taylor Swift is her dream partner
While promoting the new LSU Amazon Prime docuseries, Dunne talked about his Swiftie career
Whether or not Dunne is allowed to work with Swift, she can rest assured that the NCAA’s name, image and likeness (NIL) rules have served her well.
Since the NIL guidelines changed in 2021, the gymnast and social media sensation has earned an estimated $9.5 million.
In an interview with the New York Post, Dunne spoke candidly about her plans after she uses her final year of college eligibility this fall. The New Jersey native noted how monumental it was to land a deal with Sports Illustrated, because it would give her something to go on after her days in Baton Rouge.
I have the feeling that [Sports Illustrated] is something that can last beyond college,” said Dunne, who debuted for the outlet in 2023.
‘I think it’s important to create a substantial brand that will last beyond college. And [SI Swim] is one of them, I don’t even want to call it a partnership because they are like family to me. That’s amazing.’
In addition to her modeling and athletics, Dunne wants to teach the next generation of female athletes how to make the most of their NIL.
Dunne poses during a Swift concert at MetLife Stadium in New Jersey in 2023
Dunne teamed up with Swift’s boyfriend, Travis Kelce, in June to promote Accelerator Energy
Dunne returns to LSU for one final season after helping the Tigers win a national championship
“Girls don’t know where to start,” said Dunne, who added that her Livvy Fund at LSU focuses on helping female student-athletes at LSU get NIL deals.
“Because sometimes that’s half the battle,” she added. “And it’s really important to take advantage of your NIL while you’re in college if you’re a woman because there’s not a lot of professional leagues after college for most women’s sports.
So I definitely want to do something [in NIL] in general, when I’m done at LSU. And hopefully expanding beyond LSU and helping educate people and just helping girls. . . . I’ve always loved sports. So definitely something in the sports world.’
Before Dunne landed in magazines and made the Forbes 30 Under 30 list, his first NIL offer was a six-figure deal with sportswear brand Vuori.
Her impressive portfolio now includes deals with American Eagle, Nautica, Snapchat, Microsoft, Raising Cane’s, Ulta Beauty, Purina and Accelerator.
A major factor in her success is Dunne’s massive social media presence, with 5.3 million followers on Instagram and 8.1 million on TikTok.
Earlier this year, Dunne helped LSU’s gymnastics team win its first NCAA title in program history as a senior. Shortly after, she announced she would return for a fifth and final season.
“I really found my love, my love for the sport again, I would say, last year. So that’s one of the main reasons I wanted to come back,” Dunne told The Post.
She added that winning the championship was “so exciting, not just for our team, but for the entire university. And that’s a feeling I want to feel again. It was so special bonding with the girls.”