Porsche unveils Bangkok tower where residents and their cars are pampered – you’ll need deep pockets if you want one of the 22 apartments

Car manufacturers attaching their names to enormous luxury residential buildings is not a new phenomenon. Aston Martin, Bentley, Bugatti and Mercedes have all been there and have a very expensive T-shirt about it.

And that goes for Porsche, which has a 60-story skyscraper in Miami with a car elevator where residents, including Argentine soccer sensation Lionel Messi, can park their cars in front of their apartments.

Last month, the German sports car manufacturer confirmed that its Porsche Design house is now collaborating on another real estate project, this time in the Thai capital, Bangkok.

Instead of an elevator, owners will be able to drive their 911s and Taycans up a spiral ramp to designated parking spaces, which forms the centerpiece of the massive building.

This is how much one of the 22 apartments will cost buyers. Hint: it’s not cheap!

Last week, Porsche presented the design of the new building for high-income earners, which the company is developing in collaboration with Ananda Development.

Construction of the 95-meter-high, 21-story complex is scheduled to begin next year and be completed in 2028. Then wealthy car enthusiasts will be able to move in, along with their car collections.

The 22 units, which feature “the essence of sports car engineering,” are a mix of duplex and quadplex “Sky Villas” ranging in size from 525 to 1,135 square meters.

Each house has a private balcony with a swimming pool and breathtaking views.

Porsche claims these cars will set “a new standard for luxury living” and the price tag reflects that claim.

The cheapest costs £11.4 million ($15 million), while the most expensive costs a staggering £30.5 million ($40 million).

According to the German car brand, the complex should become a ‘future landmark with a hypermodern design and beautiful living spaces, tailored to the authentic passions of the residents’.

It features a custom X-frame pedestal structure, with the base of the tower reportedly modeled after the exoskeleton roof Porsche is using on its 2021 Mission R electric concept car.

And there are nods to other vehicles in the German brand’s range, including the facade, which is inspired by the roof mechanism of the 911 Targa and features an automated patio door system to make indoor and outdoor living more comfortable.

The red LED crown on top of the building also resembles the brake light bar of current 911 models.

Inside it is furnished with five-star materials with luxury furnishings to ‘enhance the refined living experience’.

For example, think of luxurious, top-quality, technically inspired kitchens, with electrically operated drawers and cupboard doors, so you don’t have to open them manually because you’re so rich.

High-quality, custom-made appliances are also supplied and all wooden fronts are made of unique materials, yet durable.

There is also plenty to do in terms of facilities, including a 25-metre swimming pool, a fitness centre, a spa, a social lounge and a business lounge.

Of course, the car wouldn’t be able to bear the Porsche name if the owners’ cars weren’t also pampered.

That is why there will be a number of ‘Passion Spaces’ on the 21 floors.

These are garages where residents can store their beloved car collections among works of art.

They also serve as a social meeting place where like-minded, super-rich people can talk about what they like and don’t like about their Taycans, Cayennes and Macans.

To reach these garages, motorists can use the ‘Loop’, a spiral ramp that resembles a combination of a luxury staircase and a parking garage.

Following the Miami Tower and the Porsche Hotel in Stuttgart, its home city, Tower Bangkok will be the company’s third real estate project – and its first in Asia.

Lutz Meschke, Vice Chairman of the Board of Management of Porsche AG, said: ‘This unique, exclusive architectural masterpiece fits perfectly with our approach to serve our most discerning customers even better by offering them exclusive experiences in all areas of life.

‘The Porsche Design Tower Bangkok is the next big step for Porsche in Southeast Asia. The region is becoming increasingly important to us, which is emphasised by the major events that are taking place here these days.