How Gen-Z think Jarvis Cocker is a breed of dog: Survey reveals youngsters’ lack of knowledge of 90s pop culture – with one in ten believing Liam and Noel Gallagher are TV chefs
A poll has found that one in 10 Gen Zers think Pulp frontman Jarvis Cocker is a breed of dog, while others are convinced he was the leader of the Green Party.
The research also found that 15 percent of young adults thought feuding Oasis brothers Noel and Liam Gallagher were TV presenters, and 11 percent thought they were TV chefs.
Eight percent of ordinary people, aged between 18 and 28, said the Disco 2000 singer was some kind of dog. They probably mistook him for a spaniel. It’s a shocking example of how young Britons have lost touch with the heyday of Britpop.
Incidentally, 15 percent of the 2,000 respondents to the survey thought that Cool Britania, the term that emerged during Britain’s cultural boom in the 1990s, was actually the name of a royal yacht.
Ten percent even said they thought it was the national anthem, according to results published by The sun.
A poll has revealed that one in 10 Gen-Zers believe Pulp frontman Jarvis Cocker (shown at last year’s Isle of Wight festival) is a breed of dog
The research also found that 15 percent of young adults, aged 18 to 28, thought feuding Oasis brothers Noel and Liam Gallagher were TV presenters, and 11 percent thought they were TV chefs
A study by drinks brand Hooch found that two-thirds of Generation Z, born when Britpop was arguably at its peak, didn’t even know what the genre was.
Instead, they suggested it could be a political party or a participant in the Eurovision Song Contest.
More than 20 percent had never heard of Blur, one of the biggest names in Britpop, despite Damon Albarn’s band topping the charts again last year with their first album in eight years, The Ballad of Darren.
Another band that inadvertently got caught up in this revelation of Gen Z’s ignorance was the Step On group Happy Mondays.
Six percent suggested the Lancashire band was a Viagra pill, while 14 percent thought it was a wellness app.
One man who might understand the findings of drinks brand Hooch’s research is potential TV chef Noel Gallagher.
The Don’t Look Back in Anger singer infamously criticised fans of his new group, High Flying Birds, for demanding the rock star play Oasis songs at his gigs, suggesting they were too young to be relevant.
In a profanity-filled tirade to American broadcaster SiriusXM, he called concertgoers “fucking idiots” for their request.
He added: ‘You little f***ing idiot, you’re only 15. What the f***! You were only ten when the band broke up. F*** off.’