Guys, the wait is over – the

London-based hair care brand Heist has launched a blow-dryer specifically for men. According to the email that landed in my inbox this morning, it’s even the first ever hair dryer for men. Embarrassingly, I didn’t realize you were drip dry all these years, so I’m going to check my female privilege.

Outrageous claims aside, this dryer actually looks pretty impressive. The Heist 3.0 was designed in collaboration with British hairdressers to be the perfect tool for taming those manly locks, and it has many of the features we’d look for in a best-in-class hair dryer overall.

There’s a powerful 100,000RPM motor, three airflow speeds and four temperature options (including what looks like a cool shot to set your style) to give you plenty of control over your styling routine, and a generous 3m power cord so you’re not stuck too close to the wall. The sleek design is positively cool too, even with its resemblance to a high-end piece of plumbing.

A mysterious H-Protect system “automatically adjusts to optimal heat settings, helping to protect hair and promote a healthy scalp,” although I’m not entirely sure how that works in practice. Based on the buttons visible in the images, it looks more like your standard manual temperature and air speed adjustment options than anything more intelligent.