Fleur East breastfeeds her daughter Nova, four months, on the tube in empowering photos shared in honour of World Breastfeeding Week
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Fleur East shared photos of herself breastfeeding her four-month-old daughter Nova on television in honor of World Breastfeeding Week, which starts on Thursday.
The 36-year-old X Factor runner-up looked stunning in a khaki linen shirt as she held Nova and also used Elvie’s electronic breast pump on Wednesday.
Fleur was accompanied by several women sitting next to her on the metro, all of whom were also breastfeeding their babies and wearing #FreeTheFeed badges.
The mother of one, Nova, shares her firstborn with her husband Marcel Badiane-Robin, a French fashion designer.
Marcel is also a celebrity stylist and has worked with Rita Ora and Jason Derulo, among others.
Fleur East shared photos of herself breastfeeding her four-month-old daughter Nova on TV in honor of World Breastfeeding Week, which starts Thursday
The 36-year-old X Factor runner-up looked gorgeous in a khaki linen top as she held Nova and also used Elvie’s electronic breast pump on Wednesday
Fleur was joined by several women sitting on either side of her on the subway, all of whom were also breastfeeding their babies and wearing #FreeTheFeed badges
They were invited to come on air by FemTech company Elvie as part of Elvie’s existing #FreeTheFeed initiative.
#FreeTheFeed is an invitation to stand with all women who have felt shamed or limited while breastfeeding or pumping.
Elvie launched the campaign in March, when they hung five giant inflatable balloons across London for Mother’s Day.
Three weeks after Nova’s birth, Fleur announced that she had made the difficult decision to go back to work and that she felt ‘amazing’ about it.
Fleur explained it on Instagram at the time: ‘When I was still pregnant, I got a booking to perform.
‘It was questionable whether I would do it, because it would be so soon after giving birth.
“But this weekend, three weeks after having Nova, I decided I was ready to get back on stage and see how it would go. I was anxious about being without our little girl for a while and my body definitely doesn’t feel the same, but surprisingly, the energy took over.
Fleur was joined by several women and their babies and they were all breastfeeding and wearing Elvie #FreeTheFeed badges
They were invited to go on air by FemTech company Elvie as part of Elvie’s existing #FreeTheFeed initiative
#FreeTheFeed is an invitation to stand up for all those women who felt shamed or limited while breastfeeding or pumping.
Elvie launched the campaign in March when they hung five giant inflatable balloons in London for Mother’s Day
In addition to breast pumps and their various milk collection products, Elvie also makes pelvic floor training devices
“It felt amazing to perform with these incredible ladies who gave me good, positive vibes on stage. I could go out there, move my body, sing and do what I love and then come back to the little person that I love with all my heart.
“I’ve spoken to many of you about motherhood guilt and anxiety. It’s nice to know I’m not alone. We all experience this in one way or another. I’ve been told it will get easier and that a happy mom means a happy baby.”
Fleur competed in Strictly Come Dancing in 2022, where she finished in second place with Vito Coppolla.
She has not yet spoken out about the scandals surrounding the BBC dance competition in recent times.
The mother of one shares her firstborn Nova with her husband Marcel Badiane-Robin, a French fashion designer (pictured)