REVEALED: More Americans are watching Euro 2024 than Copa America… with FOX Sports pulling in nearly 6 MILLION viewers for France-Portugal
With so much football to watch in recent weeks, it turns out that more Americans watched the European Championship this year than the Copa América.
Although the Copa America takes place on American soil, data shows that the European Championship in Germany attracts the most viewers in all 50 states.
By hosting both tournaments in their Summer of Soccer, FOX has seen huge success with millions of viewers tuning in to the network for both competitions. However, their numbers suggest a significant gap in favor of the Europeans.
Figures from FOX show that the 2024 European Championship will attract on average twice as many viewers as the 2024 Copa America.
In the quarterfinals alone, FOX’s coverage of the European Championship drew an average of 3.569 million viewers. With all four matches available on the network, France’s quarterfinal clash with Portugal led the ratings.
Figures from FOX show that more Americans watched the European Championship than the Copa America
Kylian Mbappe’s victory over his idol Cristiano Ronaldo had 4.284 million viewers, peaking at 5.7 million for the penalty shootout. Meanwhile, the Dutch victory over Turkey and England’s triumph over Switzerland on Saturday each surpassed 4 million viewers.
On the other hand, the Copa America is also a success, but its audience pales in comparison to the European Championship.
The Copa America quarter-finals drew an average of 1.668 million viewers, but there were some notable numbers, such as the 2.144 million who watched the Brazil-Uruguay clash.
In addition, Colombia-Panama, a smaller match on paper, attracted an average of 1.187 million viewers. Overall, viewership of the Copa America quarter-final was up 420 percent compared to the 2021 tournament and 40 percent compared to the 2016 edition.
Despite the significant increase in viewership, the Copa America had about half the viewership
France’s win over Portugal attracted an average of 4.284 million viewers, peaking at 5.7 million during penalties
On the other hand, 2.144 million people watched the confrontation between Brazil and Uruguay
The European Championship ends with the final set between Spain and England. Meanwhile, Lionel Messi and Argentina have a chance to win their second consecutive Copa America title against Colombia.
Both matches will be broadcast on FOX on Sunday, July 14, the European Championship final at 3:00 p.m. and the Copa final at 8:00 p.m. (Eastern Time).