Inside the incredible deep discount supermarket chain that offers luxury products ground Wagyu beef, upmarket ice cream and manuka honey at huge discounts

An incredible national discount supermarket chain has wowed shoppers by offering a surplus of affordable luxury items.

Grocery Outlet Bargain Market offers deep discounts at both private label and name brand suppliers nationwide.

With 484 locations in the U.S., the retailer has stores on both the East Coast and West Coast, including New Jersey, Washington, Pennsylvania and 273 stores in California alone, according to Scratch Hero.

Many of the locations are independently operated and offer a range of local options, tailored to their specific areas. All items are purchased directly from manufacturers, never from other retailers.

Some of the featured bargains customers can grab include ground Wagyu beef, luxury ice cream brands and manuka honey at more than 50 percent off.

The discount store is selling Free Graze Wagyu and Kobe ground beef for $5.99, which normally retails for just over $9 at Walmart

The company was founded in June 1946 by James Read, who bought a surplus of government food items to sell in vacant stores across the Bay Area.

Read originally called his company Cannery Sales, but after it acquired Globe of California, he renamed it Canned Foods.

In 1971, Canned Foods signed its first agreement with American food manufacturing company Del Monte Foods, before signing with other well-known brands such as Revlon, Quaker Oats Company and ConAgra.

The first independent Canned Foods store opened in 1973 at a location in Redmond, Oregon.

After Read died in 1982, his two sons, Steven and Peter, took over the business, and in 1987 it was officially named Grocery Outlet. About a decade later, 100 stores were opened in the US.

In 2001, the grocer acquired the remaining liquidated inventory of Webvan, an online grocery company that filed for bankruptcy just three years after launching.

The company acquired Wine.com, an online wine retailer, that same year after the company filed for bankruptcy.

Another great sample the store offers is discounted manuka honey, which typically costs around $40 at other stores, while Grocery Outlet Bargain Market sells it for just $14.99.

Pints ​​of Rebel Ice Cream flavors are currently retailing for $1.99, when they normally retail for more than $6

In 2002, the value supermarket changed its name to Grocery Outlet, Inc., before purchasing 16 Yes!Less supermarkets in Texas and one in Louisiana.

In 2006, Steven Read’s son, MacGregor Read, and Eric Lindberg, Peter Read’s son-in-law, were promoted to co-CEOs.

Three years later, ‘Bargain Market’ was added to the company’s name and Berkshire Partners, an American private equity firm, invested in the store.

The store went public a decade later and began trading on the Nasdaq Global Select Market in June 2019.

As of January 2023, RJ Sheedy was named the new president and CEO of the bargain retailer.

According to the outlet’s website, each location has its own weekly circular, filled with discounted items local to each area.

The grocer has great deals on Free Graze American Style Wagyu and Kobe beef for $5.99, which normally retails for just over $9 at Walmart.

Grocery Outlet Bargain Market also offers luxury ice cream products, including the lactose-free and keto-friendly brand Rebel Ice Cream.

Pints ​​of various flavors are currently retailing for $1.99, when they normally cost more than $6, according to the ice cream company’s website. website.

Other typically expensive items, including Truff Marinara sauce, sell for $9.99 at the bargain store.

Other typically expensive items, including Truff Marinara sauce, sell for $9.99 at the bargain store. It usually sells for $29.99 on the company’s website

Rapper Snoop Dogg’s 19 Crimes rosé can be purchased retail for a whopping $2.99. The bottle typically sells for $15 or more online and at liquor stores

Another great sample the store offers is discounted manuka honey, which typically costs around $40 at other stores, while Grocery Outlet Bargain Market sells it for just $14.99.

Manuka honey, commonly known as one of the most expensive types of honey, is not only used for flavor but also promotes other health benefits, including protecting wounds and preventing infections, according to WebMD.

The store also offers a selection of discounted wine, as a bottle of rapper Snoop Dogg’s 19 Crimes rosé can be purchased in-store for as much as $2.99.

The bottle of wine typically sells for $15 or more online and at liquor stores.

High-end chocolate bars have also hit store shelves, but for far less than rival retailers.

Hu’s organic chocolate company sells candy bars for about $6, according to its website, but at Grocery Outlet Bargain Market one bar costs just $1.99

Organic chocolate company HU typically sells candy bars for about $6, according to its website, but at Grocery Outlet Bargain Market one bar costs just $1.99.

Other well-known brands that the store sells are KIND, Justin’s, Amy’s. Udi’s, Tyson, Hillshire Farms and many more.

“Whether it’s packaging changes, excess stock or product overages, our buyers source it all – everything from fresh meat and produce to our natural and organic NOSH items to the WOW deals, we can hardly believe it ourselves,” said the website.

The company added that it owes much of its success to the “hundreds of local families” who own and operate their own stores across the country.

‘So come in and see for yourself. It may seem like a dream, but we guarantee the savings couldn’t be more real,” the company said.