Fleur East, 36, and her lookalike sister Keshia, 32, pose in matching outfits as they launch haircare brand
Fleur East and her sister Keshia wore matching outfits as they launched their new hair care brand Kurl Kitchen on Saturday.
The Strictly: It Takes Two presenter, 36, joined her younger sibling, 32, as they launched the brand in Boots and both looked sensational in identical black and white striped blouses.
The sisters even adjusted their makeup, both opting for a pop of crimson lipstick.
Fleur opted for crisp white trousers paired with a pair of cream pumps, while Keshia donned gray trousers with sneakers and completed the whole look with a watch.
The sisters are excited to bring the brand to Britain and aim to ‘redefine’ beauty for people with curly hair.
Fleur East and her sister Keshia wore matching outfits as they launched their new hair care brand Kurl Kitchen on Saturday
The Strictly: It Takes Two presenter, 36, joined her younger sibling, 32, as they launched their haircare brand Kurl Kitchen in Boots and both looked sensational in identical black and white striped blouses
In a joint statement they said: ‘We are thrilled to bring Kurl Kitchen to the UK, where we are redefining beauty with a range carefully curated in Ghana, using ingredients straight from the heart of African cuisine .
‘The range is ethically produced and specially created for curly, curly and wavy hair types.
‘We are bringing A-beauty to the forefront of hair care. From our roots to yours.’
The former X Factor contestant was in good spirits and at one point turned to her social media influencer sister with a smile.
In other photos, the sister duo were seen walking around the store and choosing products from their range.
Keshia even stopped to sign a bottle while her sister captured the moment on her phone.
In a solo shot, the Sax singer looked overjoyed as she watched the entire brand come to life in the store.
In other photos, the sister duo were seen walking around the store and choosing products from their range
Keshia even stopped to sign a bottle while her sister captured the moment on her phone
The lineup includes a Black Soap Shampoo, a nourishing Baobab, Shea Butter, and Wild Yam Conditioner, a leave-in treatment infused with Baobab, Wheat, and Okra, a Curl Cream enriched with Avocado, Cocoa Butter, and Hemp, and a Hair Oil Blend with Baobab, okra and hemp.
In a solo shot, the Sax singer looked overjoyed as she watched the entire brand come to life in the store, while her sister grinned.
The product contains a Black Soap Shampoo, a nourishing Baobab, Shea Butter and Wild Yam Conditioner, a leave-in treatment infused with Baobab, Wheat and Okra, a Curl Cream enriched with Avocado, Cocoa Butter and Hemp, and a Hair Oil Blend with Baobab, Okra and hemp.
The signature ingredients bring the essence of African beauty to your hair care routine, lightly scented with natural lemongrass oil.
Kurl Kitchen is available in Boots stores nationwide.