Social media influencer is called out after demanding almost $100,000 to promote a small business owner’s brand
An Australian business owner on the brink of bankruptcy is at a loss for words after an influencer quoted nearly $100,000 to promote her brand.
The unnamed content creator quoted Prilla Bowen $82,000 for a TikTok that would highlight products from her swimwear brand Prilla Collective.
Ms Bowen has given herself 30 days to keep her brand from going bankrupt for good and shares the challenges of life as a small business owner.
She joked that she almost fell off her ‘f***ing chair’ when she received the quote after reaching out to several influencers.
The influencer quoted Prilla Bowen $82,000 for a TikTok that would spotlight products from her swimwear brand (the photo features two different models from a previous photo shoot)
“I knew I had my chance with this last one, but I felt so uncomfortable saying I was on a budget, so I just said ‘yes, send me your prizes,'” she said.
“No hate whatsoever, I know this is people’s job, but I didn’t realize how much money influencers make.
“I don’t make that in my own swimwear store, let alone give it to an influencer, I’m way out of my league here.”
The influencer quoted Ms. Bowen as $53,180 for an Instagram feed post, $60,000 for an Instagram reel and $33,490 for a five-frame Instagram story.
A TikTok video highlighting the brand costs $83,580, while a post not highlighting the swimwear costs $48,630.
Ms Bowen contacted two other influencers hoping they would be cheaper, but was unable to afford their rates.
Ms Bowen (pictured) joked that she almost fell off her ‘bloody chair’ when she received the quote
The first creator has 210,000 followers and charged $4,500 for an Instagram feed post, $6,500 for a reel, and $1,000 for a five-frame story post.
The second, which has 86,000 followers, quoted between $1,300 and $3,000 depending on which social media app the content was posted on.
Products from the swimwear brand range from $55 to $130.
Aussies were quick to share their thoughts, with many slamming the astronomical prices.
“I need to quit nursing and become an influencer lol,” one woman wrote.
‘Omg, it’s so hectic, isn’t it! So unrealistic for small businesses,” shared a second.
‘Who has the money?!!!’ a third commented.