Burger King launches its own $5 value meal – and fans point out its better than McDonald’s version
Burger King is launching its own $5 meal deal, beating McDonald’s version in several key ways.
Chains are reeling from declining customer numbers as Americans fed up with two years of price increases stay away.
“We are bringing back our $5 ‘Your Way Meal’ as agreed with our franchisees in April,” a BK spokesperson said. Its launch is scheduled for early June.
Burger King’s deal includes a choice of three nugget sandwiches, fries and a drink.
BK’s deal comes as McDonald’s plans a nearly identical $5 one-month meal bundle starting June 25. Customers at the Golden Arches receive a McDouble or McChicken sandwich, fries, a soft drink and four McNuggets.
But fast food fans say the BK deal has significant advantages over its rival. It will launch soon, run for ‘several’ months and not one, and is expected to be available at almost all outlets.
Burger King is launching its own $5 meal deal
DailyMail.com reported last week that not every McDonald’s restaurant will offer the deal, with restaurants with higher labor and rental costs opting out.
We also told you that the deal will only be valid for a month from June 25 – instead of the entire summer.
‘Burger King is the king for a reason! Nice to see this is active most of the summer – and I heard it’s in all restaurants, not some,” says fast food fan Andrea Smith.
US fast food chains are in a battle to attract customers at a time when the cost of living crisis has forced them to eat more meals at home, prompting companies to shift their focus to offering better promotions and deals to drive traffic to increase.
Wendy’s has launched a $3 breakfast meal as a fast food price war appears to be brewing.
Burger King plans to let its bid run for several months, the report said, citing the memo. Meanwhile, McDonald’s action would last about four weeks, Bloomberg News previously reported.
In addition to the $5 “Your Way Meal,” the Burger King chain is testing two other value platforms that could be ready in the second half of the year, according to the report.
McDonald’s missed earnings estimates in the latest quarter for the first time in two years, with the company saying consumers have “become more choosy with every dollar they spend.”
In contrast, rival Restaurant Brands beat Wall Street expectations in quarterly results, driven by a revival in demand at Burger King stores.