Adobe is targeting large companies with the release of Express for Enterprise
Adobe has continued to attract major companies with the release of a new Express for Enterprise design app.
The new business-focused launch comes with a range of AI generation tools powered by Firefly Image Model 3, in addition to support for data monitoring and analysis. In addition to the latest business tools, the company is already teasing the upcoming release of Firefly Custom Models in the enterprise app, for large companies looking to train their own AI models.
Keeping businesses on brand is high on the agenda for the business version of Express, with the new app also featuring template locking and style controls to ensure control over the brand even while creating large amounts of assets.
What’s new?
While it may not have the name recognition of Photoshop or Acrobat, Adobe Express is one of the best graphic design software tools we’ve tried. It is a lightweight image and video editor, ideal for designers and non-designers, and mainly aimed at creating sales and marketing assets. We recently tested the software; You can see what we thought of the default app in our Adobe Express (2024) review.
The new Express app is already a popular choice for solo users and small teams and, after a period in beta, offers plenty for businesses. AI is at the heart of modern Adobe apps, and Express for Enterprise is no different, with Firefly Image Model 3 available directly in the app for creating commercially safe AI graphics and images.
According to Adobe, “users can upload reference images and use Firefly to generate new images based on the style, mood, lighting, layout, or composition of the reference images with a simple prompt.” New tools powered by the Firefly AI art generator include Bulk Create and Generate. Users also have access to standard AI tools, including Text to Image, Text to Template, Text Effects, Generative Fill, and auto-translate for asset localization.
Integration with Acrobat, Photoshop, and Illustrator is standard for the design app — and has always been seamless in our experience — but Express for Enterprise also works with the marketer-focused Adobe GenStudio for additional data and performance metrics.
“Adobe Express for Enterprise is the only solution that brings together enterprise-class brand management, intuitive tools, advanced AI designed to be secure for business, and seamless workflows with world-class creative apps,” said Govind Balakrishnan, senior vice president of Adobe Express Product group and Creative Cloud Services.
- You can try Adobe Express for Enterprise by clicking here