Why do small businesses distrust technology?

There are almost daily announcements from the technology sector announcing new products to help customers ‘innovate’, work more productively or manage resources more effectively. These are followed by digital advertising campaigns and other communications to reinforce that message: technology will take your business to the next level.

Despite the commercial motives of these messages, there is truth behind the rhetoric. According to research carried out by Xero and Cebr, technology adoption by Britain’s smallest businesses could add £77 billion to the UK economy and generate 885,000 jobs.