Have YOU been squeezing ketchup bottles wrong? Man stuns the internet after revealing the ‘correct’ way to pour out the popular condiment
- Jordan Howlett, 27, rose to TikTok fame with insights into the fast food industry
- He recently demonstrated a more efficient method of squeezing ketchup
- The technique was specifically applied to the inverted bottle design
Looks like we all need some ketch-up to do.
Apparently there is a good way to properly squeeze ketchup from plastic bottles, but most people aren’t aware of the more efficient method.
Jordan Howlett, a 27-year-old TikTok star from San Diego, California, known for sharing insights into the fast food industry, demonstrated to his audience of 12 million followers how to properly squeeze the sauce.
Using this technique, gravity does most of the work in coaxing the spice out of the inverted container – and viewers were amazed.
Jordan Howlett, 27, has found TikTok fame by sharing niche insights about fast food and various food products
In response to a TikTok of a man squeezing ketchup with remarkable efficiency, Jordan unravels the history of ketchup bottles and the superior squeezing technique
The creator, whose video was inspired by another TikTok of a man demonstrating the superior method, claimed he had written a college paper on the development of ketchup bottles, which, if true, makes him a particularly clever source for this hyper- niche factoid.
Heinz released its signature octagonal glass ketchup bottle in 1890, he described.
Nearly a century later, in 1983, the iconic ketchup brand introduced a squeezable plastic vessel for its product, although the shape still resembled the classic glass jar.
“But it was still hard to get ketchup out of the bottle,” Jordan explained.
Finally, Heinz debuted the inverted spice container model in 2001.
In this design, the lid acted as a base, keeping the ketchup close to the opening.
However, a little-known secret was that squeezing the sides of this bottle (instead of squeezing the front and back) pushes the ketchup out with virtually no effort.
In his video, Jordan then demonstrated the effectiveness of the technique.
Heinz’s upside-down ketchup bottle design debuted in 2001, meaning the product would be present at opening
Jordan explained how by squeezing the bottle on the sides (instead of the front and back) you can squeeze the ketchup out with virtually no effort.
Jordan’s many fans followed the comments and shared a wide range of responses to the hack
‘Now if you were to squeeze a gravity bottle like this from the front, you have to physically squeeze before it comes out.
“But if you squeeze a bottle from the sides and then let go, all the pressure will naturally push the ketchup out,” he said.
One disclaimer Jordan added was that the approach relies on air pressure.
So the emptier the bottle, the less efficient it becomes.
Thousands of Jordan’s many fans filled the comments section and expressed a variety of reactions.
“It baffles me how companies spend millions of dollars developing this stuff and then don’t tell anyone!” said one irritated TikToker.
‘Now I’m using ketchup wrong?! Man, I’m done with the internet,” he grunted briefly.
“Bro majored in food hacks,” joked a third of Jordan’s food trivia.
Yet another ecstatically declared: ‘I TRIED IT IT WORKS!!!!!’