Phillip Schofield ‘is replaced as the £1million face of We Buy Any Car deal by a viral TikTok star’

Phillip Schofield’s replacement in the We Buy Any Car ads has been revealed after the ITV star was dumped from the lucrative campaign.

Last week it was confirmed that the This Morning star’s contract with the brand has expired amid widespread claims that he and his co-host Holly Willoughby skipped the 14-hour queue to see the Queen in state.

Phillip, 60, has now been replaced by TikTok star Mufasa, real name Jeff Obeng, according to reports, a viral sensation who has amassed 892,600 followers from his viral videos shot from his car.

A source has told The sun: ‘Mufasa is exactly what the brand needs to put some effort into the advertising after the backlash after ‘queue-gate’.

“The hope is that a TikTok star will also appeal to a younger audience.”

Mufasa rose to fame with his TikTok co-star Hypeman, real name CT Moody, after the 2019 release of their adaptation of MK’s remix of the 1992 Nightcrawlers hit Push The Feeling On.

Viral star: Phillip, 60, has now been replaced by TikTok star Mufasa, real name Jeff Obeng, who has amassed 892,600 followers of his viral videos from the passenger seat of a car

Online star: Mufasa rose to fame with his TikTok co-star Hypeman, real name CT Moody, after the 2019 release of their adaptation of MK’s remix of the 1992 Nightcrawlers hit Push The Feeling On

The video shows New York-born Mufasa dancing next to a moving car to the song while repeating the line: “It’s Friday, it’s Saturday, Sunday, what?”

Phillip has appeared in numerous ironic ads for We Buy Any Car since he signed a deal with the company in 2017.

However, We Buy Any Car, which buys pre-owned vehicles for cash, was one of many brands plagued in the wake of the “queue-gate” scandal, with memes changing their branding to We Jump Any Queue that featured a lot on social media. media were shared.

Last week a source told The Sun: ‘Next week they are’ [We Buy Any Car] record a new campaign and he is [Schofield] not involved.’

Queue: Phil and his This Morning co-star Holly Willoughby have had a huge setback as they apparently skipped the line to Westminster Hall to pay tribute to Her Majesty

“There is clearly a feeling within the company that he is just not fit for the future and that his contract will expire.

‘It has been a very successful collaboration, but it is time for a change.’

A spokesperson for webuyanycar told MailOnline last week: “Webuyanycar and Phillip Schofield agreed earlier this year that the webuyanycar/Phillip Schofield campaign would end in 2022, after more than five years of working together. The decision was made before there were any recent stories about Phillip.”

MailOnline has reached out to a Schofield representative for comment.

ITV star: Phillip has appeared in countless ironic ads for We Buy Any Car since he signed a deal with the company in 201