Eminem announces his 12th studio album The Death of Slim Shady (Coup de Grace) with a true-crime inspired trailer

Just before Detroit legend Eminem took the stage in Motor City to kick off the NFL Draft, the rapper announced his twelfth studio album.

The teaser aired just before the draft coverage on ESPN, with the 51-year-old rapper (born Marshall Mathers) sharing the teaser on social media Thursday evening.

The new album will be titled The Death of Slim Shady (Coup de Grace), which he only said would be released this summer without giving a concrete release date.

The announcement came in the form of a true crime promo, much in the same vein as the popular ’80s and ’90s crime series Unsolved Mysteries.

The “show” was called Detroit Murder Files, with an announcer wearing a trench coat saying, “Through his complex and oft-criticized tongue-twisting rhymes, the blonde antihero named Slim Shady has had no shortage of enemies.”

Just before Detroit legend Eminem took the stage in Motor City to kick off the NFL Draft, the rapper announced his 12th studio album.

The teaser aired just before the draft coverage on ESPN, with the 51-year-old rapper (born Marshall Mathers) sharing the teaser on social media Thursday evening.

The announcement came in the form of a true crime promo, much in the same vein as the popular 80s and 90s crime series Unsolved Mysteries.

The promo is about an interview with 50 Cent, who discovered Eminem more than twenty years ago and signed him to his Shady Records label.

‘He’s not a friend. He’s a psychopath,” the rapper says in the promo, before taking a deep breath to calm himself.

The announcer returns and says, “The same rude lyrics and controversial antics may have ultimately led to his downfall.”

A person whose face and voice are disguised is interviewed asking, “Who killed Slim Shady?”

The announcer adds, “So join us as we relive the events leading up to Slim Shady’s murder as they show some gruesome crime scene footage of Slim lying face down on a car with a knife from his chest.

The person whose face and voice are disguised returns and says, “I knew it was only a matter of time for Slim,” although he moves his face and reveals it to be Eminem himself.

Although it remains to be seen when the album will actually be released, the rapper’s website states Shop.Eminem.com has links to pre-save the album to Spotify or pre-add it to Apple Music.

This will be his first album since Music to be Murdered By, an album he released by surprise in January 2020, just months before the COVID-19 lockdown.

The confirmation of a new album comes just over a month after the rapper who discovered it – Dr. Dre – hinted that a new album would be released this year.

The promo is about an interview with 50 Cent, who discovered Eminem more than twenty years ago and signed him to his Shady Records label

The announcer returns and says, “The same rude lyrics and controversial antics may have ultimately led to his downfall.”

A person whose face and voice are disguised is interviewed asking, “Who killed Slim Shady?”

Dre (born Andre Young), 59, appeared on Jimmy Kimmel Live in March, where he teased a new Eminem album.

‘I’ll explain something to you now. Eminem is working on his own album coming out this year and I talked to him and he said it was okay for me to make that announcement here at this show,” Dre explained.

Dre added, “I have songs on it and it’s fire. Tomorrow I’m going to hear the whole album for the first time.

“He keeps his music close to his chest, so I didn’t hear it in full [that he has produced on the album] but I’m going to hear it and he’s putting out an album this year’.