‘Lambo guy’ Adrian Portelli shares the staggering sum of money it cost him to grow his billion dollar company
Adrian Portelli knows it takes money to make money.
The businessman and luxury car enthusiast, also known as the ‘Lambo Guy’, has revealed the staggering amount of money he has invested in the multi-billion dollar company LMCT+ over the past eight years.
“Over the course of those eight years and the $100 million that we’ve spent, we’ve been able to build a brand, we’ve been able to build trust with the public, we’ve got a database of millions of people, out of the millions of people that we’ve had. can achieve,” he said in a social media post.
“Our pixels, our social media, are so hot that we can just throw money at it and it will convert,” Portelli continued.
“We have access to features with these social media platforms and teams that you wouldn’t even know exist.
Adrian Portelli (photo) knows that it takes money to make money. The businessman and luxury car enthusiast, also known as the ‘Lambo Guy’, has revealed the staggering amount of money he has invested in the multi-billion dollar company LMCT+ over the past eight years
“So for anyone who thinks they’re going to wake up one day and go ‘hey, I’ve got a great idea, I’m going to start a new giveaway business,’ guys, it didn’t happen overnight.”
It comes after Portelli was named as one of Australia’s richest people.
He has risen to number 115 on The List – Australia’s richest 250 – and has made an estimated fortune of $1.3 billion from his promotional company LMCT+.
The lottery company offers its members lavish prizes, including luxury homes, cars and cash in monthly prize draws, through a legal loophole.
Subscribers also receive exclusive offers from more than 1,000 partners, such as Beaurepaires, Patriot Campers and Prestige Autoworks.
“Over the course of those eight years and the $100 million that we’ve spent, we’ve been able to build a brand, we’ve been able to build trust with the public, we’ve got a database of millions of people, out of the millions of people that we’ve had. can achieve,” he said in a social media post
It has about 100,000 customers who pay a monthly subscription.
LMCT+ operates as a ‘trade promotion’ – a type of lottery originally designed to help businesses attract customers by rewarding them with prizes – under a license issued in NSW.
Portelli has also made several appearances on the Channel Nine show The Block, where he buys houses to give away to his LMCT+ members.
Portelli’s $1.3 billion fortune has also been made from his assets, with the businessman having a particular penchant for fast cars and expensive properties.
He made headlines last May after using a crane to lift his $2 million Maclaren hypercar to his $39 million penthouse on Melbourne’s Southbank.
The Rich Lister previously admitted he has lost count of the number of rare, limited edition sports cars he owns, but thinks it is around 50.
It comes after Portelli was named as one of Australia’s richest people
The millionaire investor’s extensive property portfolio also includes Melbourne’s most expensive apartment: a $39 million penthouse in the city.
Despite his bold tastes, Portelli came from humble beginnings.
He left college to work at his father’s truck repair company before moving to Los Angeles to set up a limousine service for celebrities.
While struggling to pay the rent, he found a roommate online who helped him develop several successful apps, which he later sold.
“I’m always humble because it wasn’t easy where I ended up,” Portelli told the Australian Financial Review last October.
‘Every day I woke up thinking I was successful. I was just consumed by it. I was just a bit of a loner, mate, and motivated myself and just kept going.”
He has risen to number 115 on The List – Australia’s richest 250 – with an estimated fortune of $1.3 billion earned from his promotional company LMCT+