Weet-Bix signs Mary Fowler: Matildas superstar joins some of the biggest names in Aussie sport as brand ambassador – and reveals how many of them she has for breakfast
- Matilda’s striker burst onto the scene during the 2023 FIFA World Cup
- Has become an international star, playing in the UK Women’s Super League
- Now endorsed by the most iconic brand for Australian sports stars
Becoming a Weet-Bix Child is one of the ultimate sponsorship opportunities an Australian athlete can achieve and Matildas star Mary Fowler has become the latest sports star to represent the iconic brand.
She joins Australian cricket greats Brett Lee and former Matilda Ellyse Perry, tennis ace Alex de Minaur, Marnus Labuschagne, Socceroos icon Tim Cahill and NBA star Josh Giddey as one of the brand’s famous faces.
Fowler became the latest Australian to declare ‘I’m a Weet-Bix kid’ when she and the cereal giant broke the news on Monday.
Fowler announced her new role as Weet-Bix ambassador on social media, saying she can eat 11 of the famous ‘bricks’ for breakfast
Fowler is a star on the rise after replacing the injured Sam Kerr at the 2023 FIFA Women’s World Cup
“As a rising star on the soccer field, Mary is preparing for a big year and we will support her every step of the way,” the brand announced.
“We welcome Mary as the newest member of the Weet-Bix family.”
Fowler starred in a video where she said: ‘I’m Mary Fowler and I’m a Weet-Bix kid.
‘Actually, I’ve always been a Weet-Bix kid. When I was younger, we always had a competition to see who could eat the most Weet-Bix.
‘My record is 11 Weet-Bix.’
That’s admirable compared to Lee, who said he’d do seven Weet-Bix with fruit, while Perry is a fan of a Weet-Bix Jaffa Smoothie combo.
Former Australian fast bowler Brett Lee was one of Weet-Bix’s most iconic ambassadors
Australian cricket star and former Matilda Ellyse Perry has also been an ambassador for the iconic Aussie cereal
They are both a long way off the world record set by A Country Practice, Burke’s Backyard and 2GB star Doctor Rob Zammit, who ate 44 Weet-Bix in just 29 minutes in 2018.
Fowler and the Matildas made history at the 2023 FIFA Women’s World Cup in Australia and New Zealand, reaching the semi-finals before eventually finishing fourth in front of a large crowd and a record television audience.
The Matildas will play a friendly against Mexico in the United States on April 10 before returning to Australia for friendlies against China in Adelaide (May 31) and Sydney (June 3).
Fowler has a big year ahead of him, with friendlies against Mexico and China before the Paris Olympics
Fowler will be crucial to Australia’s chances in Paris as superstar forward Sam Kerr will miss the tournament after tearing her cruciate ligament
Now, in her new role as Weet-Bix ambassador, Fowler has offered her advice to the next generation of football stars looking to make it on the big stage.
“Probably the things I enjoy most about playing soccer are spending time with my teammates and being able to be part of something bigger than just myself,” she said.
‘I think for anyone who loves football, the most important thing is to enjoy it.
‘Just have fun. I think you can want to play so well that you forget you’re there to enjoy it.”
After the warm-up games in Australia, the Matildas face a tough draw at the Paris Olympics after being placed in Group B along with the US, Germany and Morocco or Zambia.
The US, ranked at number 4 in the world, will be coached by Sam Kerr’s Chelsea boss Emma Hayes, who joins at the end of the Women’s Super League campaign, while Germany are ranked fifth in the world.