The Tig 2.0: Meghan launches long-awaited lifestyle and cooking brand ‘American Riviera Orchard’ to coincide with new Netflix show where duchess will be ‘making and selling products such as jams’ – as insiders say book deal and blog are on the horizon

Meghan Markle has launched luxury lifestyle brand American Riviera Orchard with a glitzy Instagram video.

The Duchess cooks in a beautiful, rustic kitchen, while a woman’s hands arrange pink and white flowers.

Her new project is said to have been in the works for over a year – and “includes all the things that are close to her heart.”

The flash company coincides with the launch of a new cooking show with Meghan for Netflix, where she will make and sell her own products.

It will lead to a book and blog in addition to her cooking shows.

An insider told the Daily Mail: ‘It’s a lifestyle and cooking brand called American Riviera Orchard.

Meghan’s new project is said to have been in the works for more than a year – and includes ‘all the things that are close to her heart’

The plush video is accompanied by a series of nine cryptic Instagram posts, which alongside the name form the brand's logo: 'American Riviera Orchard Montecito'

The plush video is accompanied by a series of nine cryptic Instagram posts, which alongside the name form the brand’s logo: ‘American Riviera Orchard Montecito’

The brand will work as an extension of its former lifestyle blog The Tig, an insider told Page Six Style

The brand will work as an extension of its former lifestyle blog The Tig, an insider told Page Six Style

The video begins with a faded video of a woman arranging white and pink pastel flowers

The video begins with a faded video of a woman arranging white and pink pastel flowers

It then fades away to reveal Meghan cooking in a beautiful kitchen, with copper pans hanging above her head as she waves

It then fades away to reveal Meghan cooking in a beautiful kitchen, with copper pans hanging above her head as she waves

The video continues with an image of a woman in a long dress, illuminated by an Italian-style corridor leading outside.

The video continues with an image of a woman in a long dress, illuminated by an Italian-style corridor leading outside.

‘The intention is for the brand to coincide with the launch of a new cooking show for Netflix. Meghan will make and sell products such as jam.

‘And at some point there will be a book and a blog etc.’

The brand will focus on home, garden, food and general lifestyle items.

The plush video is accompanied by a series of nine cryptic Instagram posts, which alongside the name form the brand’s logo: ‘American Riviera Orchard Montecito’.

The company will work as an extension of its former lifestyle blog The Tig, an insider added Page six style.

A source told the US site: ‘She’s been working on this for over a year and it’s all things that are close to her heart – all things she’s passionate about.’

The video begins with a faded video of a woman arranging white and pink pastel flowers.

It then fades away to reveal Meghan cooking in a beautiful kitchen, with copper pans hanging above her head as she waves.

It continues with an image of a woman in a long dress, illuminated by an Italian-style corridor leading outside.

The glamorous scenes are set against the influences of Nancy Wilson’s 1960 song I Wish You Love.

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This is a groundbreaking story, more to come….