The Tig 2.0: Meghan launches long-awaited lifestyle and cooking brand ‘American Riviera Orchard’ to coincide with new Netflix show where duchess will be ‘making and selling products such as jams’ – as insiders say book deal and blog are on the horizon
Meghan Markle has launched luxury lifestyle brand American Riviera Orchard with a glitzy Instagram video.
The Duchess cooks in a beautiful, rustic kitchen, while a woman’s hands arrange pink and white flowers.
Her new project is said to have been in the works for over a year – and “includes all the things that are close to her heart.”
The flash company coincides with the launch of a new cooking show with Meghan for Netflix, where she will make and sell her own products.
It will lead to a book and blog in addition to her cooking shows.
An insider told the Daily Mail: ‘It’s a lifestyle and cooking brand called American Riviera Orchard.
Meghan’s new project is said to have been in the works for more than a year – and includes ‘all the things that are close to her heart’
The plush video is accompanied by a series of nine cryptic Instagram posts, which alongside the name form the brand’s logo: ‘American Riviera Orchard Montecito’
The brand will work as an extension of its former lifestyle blog The Tig, an insider told Page Six Style
The video begins with a faded video of a woman arranging white and pink pastel flowers
It then fades away to reveal Meghan cooking in a beautiful kitchen, with copper pans hanging above her head as she waves
The video continues with an image of a woman in a long dress, illuminated by an Italian-style corridor leading outside.
‘The intention is for the brand to coincide with the launch of a new cooking show for Netflix. Meghan will make and sell products such as jam.
‘And at some point there will be a book and a blog etc.’
The brand will focus on home, garden, food and general lifestyle items.
The plush video is accompanied by a series of nine cryptic Instagram posts, which alongside the name form the brand’s logo: ‘American Riviera Orchard Montecito’.
The company will work as an extension of its former lifestyle blog The Tig, an insider added Page six style.
A source told the US site: ‘She’s been working on this for over a year and it’s all things that are close to her heart – all things she’s passionate about.’
The video begins with a faded video of a woman arranging white and pink pastel flowers.
It then fades away to reveal Meghan cooking in a beautiful kitchen, with copper pans hanging above her head as she waves.
It continues with an image of a woman in a long dress, illuminated by an Italian-style corridor leading outside.
The glamorous scenes are set against the influences of Nancy Wilson’s 1960 song I Wish You Love.
It appears that comments on the Instagram posts have been disabled.
This is a groundbreaking story, more to come….