Kim Kardashian and her ‘klones’ wear nude tones for SKIM’s first national commercial that aired before the Oscars
Kim Kardashian shared a Skims ad on Instagram on Monday showing her and her ‘clones’ in a futuristic factory setting.
The video shows the lead engineer, and numerous copies of her, in a spaceship testing the shapewear for things like stretch and support for the brand’s first national commercial, which aired before the Oscars.
She monitors the clones through television screens while approving products such as the cotton T-shirt jersey and the no-show bra.
The mother of four even showed off her toned figure as she floated in a weightless room wearing a bra and panties from her collection.
It was a hit with fans and family when her sister Khloe Kardashian hit the like and said “Bravo” as Gary Wright’s Dream Weaver played.
Kim Kardashian shared the latest Skims ad on Instagram on Monday, featuring her and her ‘clones’ in a futuristic factory setting
Each version of the reality star was dressed in nude Skims pieces and heels with a sheer lab coat
She captioned the photo: “Access granted: SKIMS lab. Tried, tested and developed to work to perfection – Skims is out of this world.
‘Our first ever national TV commercial is set in space and features SKIMS Chief Engineer and her ‘clones’, who quality test the stretch, comfort and flexibility of each SKIMS fabric to create the best fit for every body .’
Each version of the reality star was dressed in nude Skims pieces and heels with a sheer lab coat.
The concept made jaws drop as it was a unique and iconic take for the LA native.
One top comment with more than 3,000 likes wrote: “I love you for your marketing skills.”
Referring to Kardashian’s quote, another commenter added, “Because she likes to do iconic things.”
The video was a hit with fans and family when her sister Khloe Kardashian hit the like and commented “Bravo” while Gary Wright’s Dream Weaver played
Per Adweekthe advertisement will be shown on broadcast channels and online until the end of April.
It is said that more of this project will be unveiled in Times Square in New York City and on billboards in Los Angeles as part of the campaign.
With lavish set design, real effects and cinematography, director Frank LeBon treated the Skims commercial more like a feature film.
Kim spent three days at work acting out each scenario and posing in the shapewear.
Kim spent three days at work acting out each scenario and posing in the shapewear
Skims plans to enter brick-and-mortar stores later this year and open its first flagship locations in New York and Los Angeles
The mother of four even showed off her toned figure as she floated in a weightless room wearing a bra and panties from her collection
In 2018, the businesswoman was forced to join Swedish entrepreneur Jens Grede when they founded Skims.
The brand, which was recently valued at $4 billion, initially sold shapewear before branching out into loungewear, swimwear and most recently menswear.
Skims plans to enter brick-and-mortar stores later this year and open its first flagship locations in New York and Los Angeles.