Tigerlily swimwear plunged into administration for the second time in four years
Popular Australian swimsuit brand Tigerlily Swimwear has fallen into administration again.
It is the second time in four years that the struggling label has gone bankrupt.
A notice posted to ASIC on Tuesday revealed that external administrators had been appointed to the company.
The brand was founded in Sydney in 2000 by Jodhi Meares, a model and the former wife of media and gaming billionaire James Packer.
It was then sold to Billabong in 2007 for $5.8 million.
The brand’s previous collapse under voluntary administration was handled by KordaMentha in 2020 after the Covid pandemic impacted retail sales.
Australian retailer Crumpler subsequently bought the swimwear brand.
“Crumpler and Tigerlily will remain separate companies with independent identities and aesthetics, as well as individual design marketing and customer support teams,” Crumpler CEO Adam Wilkinson said at the time.
More to follow.
Iconic Australian swimwear brand Tigerlily has entered administration for the second time in four years (pictured: a model wearing one of the label’s bikinis)