BRIT Awards 2024 pulls in 3.1 million viewers as ratings dip by almost a million despite performances from Kylie Minogue, Dua Lipa and Raye
The BRIT Awards 2024 attracted 3.1 million viewers during its broadcast on Saturday evening.
Maya Jama, Roman Kemp and Clara Amfo hosted the show, and for the second year in a row it took place on a Saturday, broadcast live from London’s O2 Arena.
And despite a star-studded line-up including Kylie Minogue, Dua Lipa and Raye, viewing figures fell by 0.8 million.
The 2024 BRIT Awards, streamed on ITV, averaged 2.5 million viewers, peaking at 3.1 million.
2023 was the first year the awards ceremony was moved to a Saturday, and apparently the move paid off – after viewers increased by 1.2 million from the year before – when it aired.
The BRIT Awards 2024 attracted 3.1 million viewers during its broadcast on Saturday evening
Despite a star-studded line-up including Kylie Minogue, Dua Lipa and Raye, viewing figures fell by 0.8 million
Despite an incredible 2022 line-up, including Ed Sheeran, Liam Gallagher and Adele’s first appearance at the awards in five years, ratings were still down from the 2.9 million viewers who watched in 2021.
Britain had previously seen a steady decline in viewership, with 9.86 million people tuning in to the ceremony in 1999, when Robbie Williams won Single Of The Year for his hit Angel, while Manic Street Preachers won Album of the Year.
The numbers recovered slightly in 2012, when Adele took the stage to accept Album of the Year for her record 21, a year after her iconic performance of Someone Like You.
The 2021 ceremony, which was postponed from its usual date of February to May due to the Covid pandemic, saw 2.9 million viewers.
Raye broke records at the BRIT Awards on Saturday night, winning six gongs at a star-studded ceremony at London’s O2 Arena.
The 26-year-old singer/songwriter won the first gong presented that evening, Song of the Year, for her hit Escapism ft 070 Shake, shortly before also taking home the R&B Act gong and best new artist.
She was in tears as she later accepted Album of the Year, Artist of the Year and Songwriter of the Year, at one point bringing her beloved grandmother onto the stage.
The star now holds the record for the most Brits won in a single ceremony, a record that previously stood at four, jointly held by Blur (1995), Adele (2016) and Harry Styles (2023).
On a night dominated by female winners, who took gongs in all but four categories, Dua Lipa (pictured) won best pop act, while Kylie Minogue took home the Global Icon Award
Raye was nominated eight times β the most ever for a single artist in a single year β including winning song of the year twice, for Escapism, which won the title, and for Prada.
In addition to Raye’s huge successes, Dua Lipa also won the award for best pop act, while Kylie Minogue – who had a huge comeback hit last year with Padam Padam – scooped the global icon award. The evening was dominated by female winners, who won gongs in all but four categories.
Dua Lipa picked up the fan-voted Pop Act gong and gushed to her fans, βI think for more than one reason my fans are the reasons why I’m standing here today, so I just want to say a huge thank you to everyone. One of you voted for me.’
A record number of 98 artists were in the running for the new 2024 BRIT Prize, designed by British visual artist and painter Rachel Jones.
The only men to receive awards were Calvin Harris for dance act; Sheffield quartet Bring Me The Horizon in the alternative/rock category; Casisdead for best hip-hop, grime or rap act; and duo Jungle for group of the year.
Miley Cyrus was a notable absentee that evening, thanking her for her International Song win for her smash hit Flowers in a video message.
‘Hello everyone at the British. “I want to thank you so much for voting Flowers as the International Song of the Year, and special thanks for giving me a place to wear this dress,” she said, showing off her tiny gold number.
βIt’s incredible to win, but the real prize is that this incredible song becomes a hit around the world. I know this video is a little short, but I just wanted it to match my dress.β
Dua Lipa and Ellie Goulding pulled out all the stops as they led the performances.
Double nominee Dua, 28, opened the ceremony with her new song Training Season from her forthcoming third studio album.
The singer looked stunning in an all-leather look as Ellie, 37, stormed the stage just a week after announcing the end of her marriage.
The only men to receive awards were Calvin Harris (pictured) for dance act; Sheffield quartet Bring Me The Horizon in the alternative/rock category; Casisdead for best hip-hop, grime or rap act; and duo Jungle for group of the year.
The night ended with Dua Lipa presenting Kylie with the Global Icon Award, leading to the Australian pop star’s final performance.
“Okay, I’m just going to sob with Raye, you did that!” said an emotional Kylie as she took the stage.
βYou did that. British, thank you very much. “I really tried to think carefully about what to say tonight, but I knew I couldn’t plan anything and it would just be about the emotion.”
βIt’s been a lifetime for some of you β 36 years and counting, and what really touches me is the love of music and the connection with people… I have friends in this room with whom I have worked together over the years. ‘
The pop superstar then took to the stage for a medley of her biggest hits, including her recent chart-toppers Padam Padam, Can’t Get You Out Of My Head, Slow and Love At First Sight.