Samsung’s 2024 OLED and QLED TVs get their first price guides, and it’s good and bad news

During a recent showcase of its 2024 TV range in Europe, Samsung revealed the first prices we’ve seen so far for this year’s TVs. The prices were in euros only, but covered the majority of TVs this year (although not all).

The main takeaway was immediately clear: some of these euro prices have increased compared to 2023 launch prices, up to 30% (depending on model), with Samsung OLED TVs particularly affected. However, some prices have also fallen, especially on the cheaper QLED models, which is good for affordability.