Chicago Cubs are forced to change their hashtag on new marketing campaign… after fans claimed it looked like a very unfortunate typo

The Chicago Cubs were forced to quickly change their marketing campaign ahead of the new MLB season after fans claimed the slogan resembled an X-rated term.

Four days before their spring training schedule begins, the Cubs released a promotional video on their social media pages to build anticipation for the 2024 season.

However, fans were quick to ridicule the team for using the hashtag: “YouHaveToCIt.”

What seemed like a clever marketing tweak to the phrase “you have to see it” quickly backfired when several users on X pointed out the rude meaning it could have if read as an unfortunate typo.

And after realizing their mistake, the Cubs later edited their post with a new hashtag “YouHaveToSeeIt.”

The Cubs released a video on their social media pages to build hype for the 2024 campaign

But fans quickly mocked them for using a hashtag that sounded like an X-rated term

One fan joked: ‘IC what you did.’

Another wrote, “I will be using the hashtag #YouHaveToCIt for all Cubs content this year. I hope you’ll all come with me.’

A third said: ‘The internet bullied the Cubs marketing department into changing the season slogan in minutes. Wild.’

While one joked: ‘Never forget #YouHaveToCIt’.

The Cubs will open their 2024 season March 28-31 in a three-game series against the Texas Rangers at Arlington’s Globe Life Field.

Their first home appearance of the new campaign comes in a three-game series against the Colorado Rockies from April 1-3.

Several users on X mocked the Cubs for their slogan, which was quickly changed

As for their preseason schedule, it kicks off next Friday against rival the Chicago White Sox.

They also have games in store in the coming week against the San Francisco Giants and the San Diego Padres.

The 2023 season proved disappointing for the Cubs, who missed a playoff spot for the third straight year after finishing second in the NL Central.