Cadbury announces ‘biggest change ever’ to Easter range in Australia
Cadbury Australia has announced the biggest shake-up ever for their popular Easter range, which will now include tasty collaborations with Pascall, Sour Patch Kids and Natural Confectionary Co.
The popular chocolatiers are also launching a Bubbly Mint range for the first time.
Speaking to FEMAIL, a Cadbury spokesperson revealed that the popular sweets giant would also be making sustainability efforts with the Easter range.
“Hollow Hunting Egg’s plastic crates will be moved to 12- and 24-pack cardboard boxes, saving 131,000 kg of plastic,” they said.
Cadbury Australia has announced the biggest shake-up ever for their popular Easter range, which will now include tasty collaborations with Pascall, Sour Patch Kids and Natural Confectionary Co.
‘Meanwhile, the plastic blisters and excess cardboard in some Cadbury Easter Gift Boxes will also be removed, saving more than 200,000kg of packaging.’
Ben Wicks, Vice President of Marketing Mondelez International, Cadbury’s parent company, expressed his excitement.
“This is one of the biggest and boldest packaging changes we have ever made to our Easter range,” he said.
“Over the past two years we have worked hard to redesign our packaging footprint, maintain the taste and quality of our Easter products and deliver positive change for Cadbury fans.”
They also have a range from The Natural Confectionary Co
The Cadbury Bubbly Mint Bunny offers a delicious twist on classic Easter chocolate with its smooth and creamy Cadbury Dairy Milk milk chocolate enveloping a light, airy and vibrant mint centre.
This Easter, lollipop lovers can indulge in the playful creation: the Cadbury Pascall Clinkers Easter Bunny, this season’s crispy new bunny.
The ‘Clinkers Bunny’ combines the softness of Cadbury Dairy Milk milk chocolate with the iconic crunch of Pascall Clinkers sweets.
The ‘Clinkers Bunny’ combines the softness of Cadbury Dairy Milk milk chocolate with the iconic crunch of Pascall Clinkers sweets
Cadbury is also marking the Easter occasion with some exciting collaborations, joining forces with the iconic The Natural Confectionery Co. and Sour Patch Kids. Cadbury has created two gift boxes, the
Cadbury Dairy Milk Sour Patch Kids Gift Box and Cadbury Dairy Milk and The Natural Confectionery Co.
Gift box, both containing a hollow milk chocolate Easter egg paired with two candy-sized lollipop bags from either beloved candy brand.
The new Cadbury Easter range is available from all retailers in Australia.