Apple just acquired an intriguing new domain – and it could mean big changes for its AI future
According to reports from Apple, Apple recently acquired the iWork.ai domain BuyAiDomains.comThis fuels speculation that the tech giant is gearing up to inject artificial intelligence into its office software.
Apple usually refers to its individual applications – Pages, Keynote and Numbers – but these were collectively bundled under the iWork brand until about 2009.
Whether Apple plans to revive the iWork branding or add artificial intelligence features to its applications remains nothing more than speculation for now, but the domain purchase is certainly interesting nonetheless.
Will Apple add AI to Pages, Keynote and Numbers?
Apple has not yet revealed any immediate plans to infuse its apps with artificial intelligence, but the fact that key rivals Microsoft and Google have already done so puts the Cupertino company several steps behind the competition.
The timing of the domain’s sale is certainly intriguing, as CEO Tim Cook said in the company’s most recent earnings call that Apple plans to bring generative AI to customers “later this year,” presumably with the launch of iOS 18 and macOS 15. an upgraded Siri has been circulating on the internet in recent weeks.
However, Apple owns hundreds (if not thousands now) of domains, making the acquisition of yet another domain fairly insignificant in the grand scheme of things. If an upcoming relaunch was planned, we’d expect Apple to have picked up even more .ai domains related to its products and services.
More broadly, the rumors are increasing as we approach the company’s annual developer conference, WWDC 2024, where the industry will watch as the world’s first $3 billion company (which was recently overtaken by Microsoft) launches a number of could reveal important AI systems. changes to its products.