Hailey Bieber slammed for ‘appropriating’ viral ‘brownie glazed lips’ trend on TikTok
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Hailey Bieber has been accused of “cultural appropriation” after sharing a TikTok video featuring a beauty combination of brown lip liner and clear gloss that she has dubbed “brownie glazed lips.”
The 25-year-old model was quickly credited with starting a new beauty trend by media and social media fans, sparking anger among people of color who were quick to point out that the beauty look is actually popular with black, brown, and Latina women. since the 90s.
Furious beauty aficionados took to social media to call out the fashion star for usurping the makeup technique by failing to mention the source of inspiration for the look.
Hailey Bieber has been accused of cultural appropriation online after coining the term ‘brownie glazed lips’ to describe her viral beauty trend
Fans highlighted the fact that the combination of brown lip liner and clear gloss has long been favored by women with darker skin tones in the decades before Hailey’s TikTok video
Hailey, who is married to singer Justin Bieber, started trending for the “brownie glazed lips” after she posted a TikTok video on August 22 demonstrating how to create the look while hooking up her skincare line, Rhode Skin.
“The lip combo vibe I’m feeling for fall @rhode skin,” she wrote in the caption.
The next day, she posted another clip showing the results of mixing brown lip liner with a clear glossy lip treatment, as she said, “Ready for all the fall stuff, including brownie glazed lips.”
The name was clearly a nod to her “glazed donut aesthetic” and the main message behind her skincare line.
When fans of the model began to praise the star for creating the “new” lip trend for the fall season, women of color began to share their frustrations over the look attributed to Hailey.
Many pointed out that the the use of brown lip liner and clear gloss has long been favored by women with darker skin tones, meaning it was wrong to rename it or attribute the beauty trend to Hailey.
Many were quick to point out that the beauty look has been popular with black, brown, and Latina women since the 90s.
One furious Twitter user wrote: ââthe Hailey Bieber brownie glazed lips trendâ YOU ARE THE SAME LIP COMBO THAT HAS DONE EVERY BROWN GIRL OF ALL KINDS OF BROWN SINCE BIRTH OF CHRIST.
Another added: ‘Icry because she took a lip combo that black and latina women have been wearing since the 90s and called it “brownie glazed lips” to make it sound cute lol like if you’re trying to trend something then you can at least give it credit from where you find the inspo’.
‘Tthe fact that Hailey Bieber just wore brown lip liner and clear gloss and the white girls go crazy for it… honey, Latinas and black women were hip, but you called us a ghetto for it… #woc,” one beauty lover stated .
One of them stated ‘White ppl calling brown lip liner with clear gloss Hailey Bieber lips or brownie glazed lips⊠Hailey did nothing!! black and Hispanic women have done this combo way before.”
Another commented: ““Hailey’s Brownie Glazed Lips” and it’s literally just brown liner + gloss that black and latina women have been doing for years.”
Not that you’re saying Hailey Bieber ‘brownie glazed lips’ is starting a trend during Spanish Heritage Month,’ wrote another.
Others also highlighted the fact that the brand of the technique “brownie glazed lips” was seen as problematic because the video was created to help sell Bieber’s products, meaning she was partly taking advantage of a trend created by women of color â a controversial topic within the beauty industry.
The model started to become a trend over the weekend as more and more women of color began to share their frustrations with the look attributed to her.
In 2019, the model was called out on social media after being accused of blackfishing after showing off her dark tan on Instagram
One social media user wrote: ‘It’s so exhausting to see Hailey Bieber being made for the ‘clean girl aesthetic’ and ‘brownie glazed lips’ just like black and brown women. ‘
Another added: ‘White girls on tiktok wearing earrings and a slick bun and calling it ‘clean girl aesthetic’ as if that look hadn’t been a staple for black and Latina women???’
DailyMail.com has reached out to Bieber’s representatives for comment.
It is not the first time the model has been called out on social media after she was accused of blackfishing in 2019.
Fans disagreed with the star – who is the daughter of actor Stephen Baldwin and his wife Kennya – for being extremely dark brown, with some claiming the star was “blackfishing.”
One wrote: ‘So you tell me a girl @haileybieber that light can be that dark color after only a week at the beach while I am darker than her and spend all summer on the beach but still I get not that brown girl, that’s certainly not sun-drenched.’
Earlier this year, Hailey won a legal battle to name her skincare company Rhode after a clothing company of the same name was sued to stop her from using the name.
The founders of the Rhode clothing line were concerned about the confusion in the market, especially after Hailey filed a trademark for her skincare and also a clothing line
The founders also claim that Hailey’s Rhode logo is similar to their minimalist logo
Another commented: ‘Blackfishing is nothing new to Ms Hailey Bieber, when people scold her for imitating her tan or for looking too dark (almost black) she always plays the I am Brazilian card even if she comes from a 100% white family. ‘
Meanwhile, the influencer faced legal issues earlier this year after being sued for trademark infringement by a clothing company also called Rhode.
Founded in New York but based in Los Angeles, the founders of the eight-year-old company argued that it would be confusing for the public to have two companies with the same name.
Celebrities like Beyoncé, Rihanna, Tracee Ellis Ross, Khloé Kardashian, Busy Philipps, Jamie Chung, Whitney Port, Zoey Deutch and many others have worn their designs. The company recently launched a collection of homewares on their site, shoprhode.com.
In the court files, the clothing company alleges Hailey tried to buy its Rhode trademark, but the brand’s owners, Purna Khatau and Phoebe Vickers, refused to sell.
In the court files, the clothing company alleges that Hailey tried to buy the Rhode trademark of it, but the owners of the brand, Purna Khatau and Phoebe Vickers, refused to sell it.
The company claimed that Hailey’s minimalist Rhode logo resembles the design.
However, the brand’s main concern seemed to be that while Hailey was currently focusing on skincare, she had also filed for a Rhode trademark for clothing.
Hailey and her team argued in court that they focused solely on skin care and not clothing, eliminating the confusion.
A federal judge agreed, rejecting the clothing company’s request for a preliminary injunction to prevent the cover model from using the name.
Rhode Skin was launched on June 15 and has been announced as affordable and cruelty-free.