Cetaphil releases Taylor Swift-inspired Super Bowl advert, showing emotional moment a father and daughter bond over the popstar’s NFL effect this season, making fans ‘tear up’
- The ad features a teen preparing to play football thanks to her Swift fandom
- It generated positive responses online, with similar stories being shared
- DailyMail.com provides all the latest international sports news
A heartbreaking ad from skincare company Cetaphil hinted at Taylor Swift’s appeal to getting girls and women of all ages involved in football.
The ad shows a father repeatedly trying to connect with his teenage daughter through football, but she continues to resist.
Only when she hears talk on television about ‘the most famous fan of the match’ does she come downstairs to watch with her father.
Later, while she’s doing her skincare routine, the father walks in with a No. 13 sweater (Taylor’s favorite number) for his daughter.
She puts her phone down, cuddles up to him on the couch and they both watch the game together as the ad reads, “This season, fathers and daughters have found a new way to connect. Let’s celebrate that glow at game time.”
A Super Bowl ad directly addresses the positive impact Taylor Swift had on the NFL this year
It shows a father and daughter who bond over football, thanks in part to Swift’s presence
The video seemed to sway both Swifties and dads, who took to Twitter to praise the ad.
“I’m not exaggerating when I say that I also started playing football (thanks to Taylor) and my football-loving brother now enjoys talking to me about it as I never had any interest in it before,” one Twitter user wrote .
“The dark world needs this ad. Beautiful,” said another user.
Another account wrote, “This is one of the best commercials I’ve ever seen and I’m SO serious about it.”
“As the father of all daughters, one of whom is 11 (years old) and a huge (Swiftie), I’m crying right now,” one man wrote.
“As the daughter of a soccer coach and a diehard Swiftie, I love it,” said another user.
Fans of Swift and the NFL all praised the commercial for its emotions and feelings
Earlier this season, Nielson data showed a viewership increase of more than 50 percent among girls ages 12 to 17 — with Swift often cited as the reason.
During the season, female viewership increased by nine percent, giving the league its best-ever female viewership numbers.
But that signals a banner year for the NFL overall, with SBJ saying the league has seen increases of 4 to 10 percent across all key demographics.