Super Bowl 2024: 49ers WAG Kristin Juszczyk – who made Taylor Swift’s Kelce jacket – drops her first official NFL design following licensing deal
Kristin Juszczyk, wife of San Francisco 49ers star Kyle Juszczyk, unveiled her first official NFL draft this weekend ahead of the Super Bowl.
Kristin’s designs went viral last month after Taylor Swift wore a custom puffer jacket with his friend Travis Kelce’s jersey number and name on it, which the Niners WAG designed for the Kansas City Chiefs’ wild-card game against the Miami Dolphins.
Her rapid rise to fame earned her an official licensing agreement with the NFL, allowing her to use team logos in her designs.
And the 29-year-old debuted her first piece of official NFL-licensed apparel on Wednesday, sharing a video of a custom puffer vest designed to commemorate Sunday’s big game between the 49ers and Chiefs in Las Vegas.
The vest was created as a nod to the game’s color palette. It’s padded with plum-colored material and a metallic lilac lining with the number 58 — which marks this week’s edition of the Super Bowl — in a purple and red marble print.
Kristin Juszczyk unveiled her first official NFL draft this weekend ahead of the Super Bowl
The puffer vest commemorates the Super Bowl between the 49ers and Chiefs Sunday
Kristin received an official licensing deal with the NFL after Taylor Swift wore one of her designs
The 29-year-old designer is the wife of San Francisco 49ers fullback Kyle Juszczyk (right)
Most importantly, it bears the Super Bowl LVIII badge on the left corner of the chest, as Kristin’s first use of NFL markings, and commemorates the league’s showdown with the names of the two teams and the date of the game embroidered in the bottom right corner.
The back of the design also features the number 58 with “Super Bowl” above it in bright red block letters with a purple border.
Kristin’s first official NFL drop goes up for auction. Bidding begins at 12:00 PM ET on Thursday and continues until 11:59 PM ET on Saturday, with all proceeds going to the National Breast Cancer Foundation.
She had made puffer jackets from Travis Kelce’s No. 87 and Patrick Mahomes’ No. 15 Chiefs jerseys for Taylor and Brittany Mahomes to wear, respectively, as they braved the frigid temperatures at Arrowhead Stadium for the wild-card round.
Kristin has regularly worn her own designs to cheer on her husband and her fellow 49ers WAGs, including Olivia Culpo, and with their San Francisco beaus taking on Taylor and Brittany’s Chiefs in the Super Bowl, the genius designer is sure to have something up her sleeve for the big game.
With Taylor’s 279 million Instagram followers and the Super Bowl, set to take place in Las Vegas on February 11, drawing a huge TV audience, Kristin has an unprecedented marketing opportunity.
Taylor isn’t the only famous face to have impressed with Kristin’s designs, with the 29-year-old also creating looks for Simone Biles.
The Olympic legend wore a custom green puffer vest made from husband Jonathan Owens’ Green Bay Packers jersey with his number 34 on the front.
The names of the two teams and the date of the match are embroidered in the lower right corner.
She announced that her first official NFL drop will be auctioned off with the proceeds going to charity
Swift wore a custom Travis Kelce jacket designed by Kristin during the playoffs
Kristin Juszczyk, Olivia Culpo, Claire Kittle and Kristen Louelle (left to right) were all on hand to cheer on the San Francisco 49ers against the Green Bay Packers
In addition to Taylor Swift, Juszczyk also created pieces for Simone Biles and Brittany Mahomes
Meanwhile, Culpo, who is engaged to Christian McCaffrey, wore a strapless corset-style top with the 49ers logo on the front, made by her friend, when San Francisco played Biles’ husband and the Packers.
Actor Taylor Lautner, Golden State Warriors star Klay Thompson and her husband’s teammate Deebo Samuel have also donned her beautiful designs.
Kristin attended the University of Rhode Island from 2012 to 2014 before transferring to Townson University in Maryland and earning her degree in marketing.
During her time at Townson, Kristin met Kyle, who was then playing for the local Baltimore Ravens.
In 2017, Kyle signed his first contract with the San Francisco 49ers and married Kristin two years later.