LG takes on Samsung in the fast-paced B2B commercial display market – announces Business Cloud CMS for digital signage and LFDs
Following its recent move into smart factories, LG has cemented its plans to expand further into the B2B market, taking on South Korean rival Samsung in the intensely competitive business commercial display arena.
LG CEO William Cho stated at CES 2024 that the company planned to expand its B2B product portfolio with even more innovative, customer-centric solutions, and at the recent Integrated Systems Europe (ISE) 2024 in Barcelona the company pulled the trigger Through. its new Business Cloud CMS platform. This gives LG business customers the ability to remotely explore, subscribe and manage LG’s digital signage cloud solutions.
The platform is compatible with several of LG’s digital signage series, including micro LED displays, commercial TVs, transparent OLED signage and LED displays. LG says the platform will streamline the process of setting up a commercial cloud digital signage solution, eliminating the need for multi-page browsing, questions and sales representative involvement.
Trial licenses
LG Business Cloud includes the LG SuperSign Cloud digital signage CMS and LG Pro:Centric Cloud, the company’s hotel TV-focused CMS. The platform also features the LG ConnectedCare remote management solution, which monitors LG signage performance and sends email alerts for unexpected events.
“LG Business Cloud is a dedicated platform that simplifies the management of LG digital signage cloud solutions for businesses of all sizes,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “LG is a total solutions provider offering innovative commercial signage displays and convenient, time-saving management software that enhance the customer experience.”
The platform offers trial licenses that allow users to explore LG’s cloud solutions. Customers can then select a preferred solution, configure the license agreement duration and activate the license after purchase.
LG says Business Cloud places no restrictions on the number of devices customers can use to access it, and they can monitor the status of connected LG digital signage in real time and control it remotely.
LG Business Cloud is expected to launch in the first quarter of this year. The platform will initially be available in North America, but LG plans to expand to other markets including South Korea and Europe.