Biden Super PAC puts record-breaking $250 MILLION into swing state ad blitz: Joe’s 2024 reelection supporters target battleground states, including Georgia, in attempt to take down Trump
- According to the New York Times, Future Forward will begin reserving ads in seven major battleground states this week
- The pro-Biden group’s ad buys include $140 million on television and another $110 million on digital and streaming platforms, including $35 million on YouTube
- The Future Forward ads will air after the Democratic National Convention in August and run through Election Day
A super PAC backing President Biden’s re-election bid plans to spend a record $250 million on ads ahead of the November election in an effort to take down Donald Trump.
According to the New York Times, Future Forward is planning the largest super PAC political ad purchase in US history.
Ads will run in critical battleground states – including Georgia, Arizona and Michigan – and will be distributed across $140 million on television and another $110 million on digital and streaming platforms, including approximately $35 million on YouTube.
The massive ad buy comes as Biden faces a challenging path to reelection against presumptive Republican presidential nominee Donald Trump in multiple battleground states, including states he flipped blue in his narrow 2020 victory.
DailyMail.com polls in December showed Biden trailing Trump in two of the three closest battleground states a year after the 2024 election.
Pro-Biden group Future Forward will set aside $250 million in ads in seven battleground states, the New York Times reports
President Biden is joined by Vice President Harris First Lady Jill Biden and Second Gentleman Doug Emhoff for a campaign rally for abortion rights in Virginia
Former president and Republican presidential candidate Donald Trump speaks at a campaign event in Las Vegas ahead of the Nevada GOP caucuses
JL Partners polls showed Trump ahead by five points in Arizona and three points in Georgia, while Biden was ahead by five points in Wisconsin.
Most ads air the day after the Democratic National Convention in August and run through Election Day. They cover seven states seen as key battlegrounds for Biden’s re-election: Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin. .
The markets with the largest ad purchases include $16 million in Atlanta and $12 million in Phoenix. Both are in states where Biden flipped from red to blue, helping him secure a victory in the 2020 election.
Chauncey McLean is the president of Future Forward USA Action and Future Forward PAC
A series of general election polls released in January also left Biden and Trump locked in a head-to-head battle.
At the same time, recent polls show that the president has seen a decline in support among such demographic groups as a result of the support he received in 2020 that helped propel him to victory.
A USA TODAY/Suffolk University poll early in the year showed Trump leading among Hispanic and young voters, while one in five black voters said they would support a third-party candidate.
Future Forward also plans to specifically target some demographic groups critical to Biden’s winning coalition, including younger voters, Hispanic voters and Black voters, the report said.
The Biden campaign began airing political TV ads just after the president launched his re-election bid in April 2023
Despite last year being an off year, more than $45 million was spent on pro-Biden ads alone in 2023, largely by four groups, according to tracking by AdImpact. The Biden campaign launched its first television commercial last April after launching his re-election campaign.
It was previously reported that Future Forward raised $208 million last year, giving the outside group a huge war chest to spend in the run-up to presidential election year.
Future Forward spent approximately $151 million during the 2020 election cycle.