Samsung unveils new CMS for digital signage – VXT will be a key part of its bid to push more of its 292-inch
Samsung has unveiled its Visual eXperience Transformation (VXT) platform, a cloud-native Content Management Solution (CMS) that combines content creation and remote signage management. The platform is designed to simplify the creation and management of digital displays for businesses.
VXT is an advanced version of Samsung’s MagicINFO CMS software and provides a cloud-native solution for seamless content creation and management for all B2B displays, including LCD, LED signage and the 292-inch large format displays, The Wall.
The platform enables software deployment and updates directly through a cloud portal, eliminating the need for manual updates. Device registration is made efficient with a simple 6-digit pairing code for quick and secure installation.
Three CMS modules
“Cloud migration is an unstoppable trend,” said Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “VXT is an innovative step toward this migration because it makes high-tech signage more easily accessible wherever our customers are. But not only is high-tech signage accessible, the content and remote management solutions that VXT provides are easy to use.”
VXT is a comprehensive solution developed by Samsung that allows users to create content and manage screens in one application. It includes three CMS modules: VXT CMS, VXT Canvas and VXT Players, each designed to simplify content creation and screen management.
VXT also offers Pre-Integrated Repeatable Solutions (PIRS) such as VXT Art, Link My POS and Ngine Real Estate and Automotive, developed in collaboration with various companies. These solutions provide access to a wide range of content for different use cases without the need for additional customization or development.
The platform is compatible with both desktop and mobile devices, allowing users to manage their content anytime, anywhere. It is designed to significantly reduce downtime in digital signage operations through advanced modular architecture, an early warning feature and a power management tool.
Samsung will host a global launch event for VXT at Integrated Systems Europe (ISE) 2024 in Barcelona on January 31. VXT will be available via various subscription options, with offline purchases possible through existing B2B sales channels worldwide.
