Samsung and Microsoft Copilot come together on the new Galaxy Book4 to take on Apple
Samsung, in partnership with Microsoft, plans to bring a new level of connectivity between your PC and smartphone, similar to the way iPhone users can easily multitask between Apple devices – all thanks to artificial intelligence.
Think about the Apple ecosystem: Every Apple device you add to your life lets you send messages, make calls, edit photos, and more, whether you’re using your iPhone, iPad, MacBook, or virtually any Apple device. You don’t have to answer your phone every few minutes. This is basically what Samsung and Microsoft hope to achieve with the new Galaxy Book4 laptop.
Using the Microsoft Copilot AI assistant, you can search, read and summarize text messages from your Samsung Galaxy smartphone on your PC and write or generate replies and send them on your behalf directly from the Galaxy Book 4.
Again, to put it in perspective, consider quickly opening the iMessage app on your MacBook and replying to a friend, but now you have the option to quickly generate a message using Copilot instead of typing your own message . I can’t think of a single situation where I’d want an AI to generate a response to a text instead of responding itself, but it could be useful on work PCs that require more thoughtful messaging between colleagues.
It’s good to see Samsung opening up its ecosystem, even if it’s with the help of Microsoft Copilot. This is also a good opportunity for Microsoft to show how naturally a tool like Copilot can fit into people’s lives – something it has struggled to do until now.
As more laptop manufacturers embrace artificial intelligence to improve performance and make access to the feature easier, it’s good to see Samsung embracing the new technology in a more interesting and useful way.
Considering how popular Apple’s all-in-one ecosystem is, it’s likely that Samsung is jealous of that kind of smooth connectivity, and would try to emulate it with the Galaxy Book4.
In the same way that you’re more likely to buy a MacBook if you already have an iPhone, or vice versa, Samsung is trying to encourage people to buy more of its products by offering a similar configuration between its devices.
The main difference between the two is that Apple not only produces the hardware (the phones, the tablets, the laptops), but also the software. All Apple products run on their own operating systems, but Samsung only produces the hardware: the phones run on Android and the laptops run on Windows 11.
Hopefully, when we get our hands on the Galaxy Book4, we can see how this partnership between the two companies plays out, and whether it will be as seamless as the all-in-one experience that Apple offers – or even better.