Americans are canceling their streaming subscriptions at a record rate – as the cost of signing up to services like Netflix, Hulu and Max soars to $120 a MONTH

More and more Americans are canceling their subscriptions as the monthly costs of key services skyrocket.

In November, the number of dropouts at the eight most important services rose to 6.3 percent. According to the analysis agency, this is an increase compared to 5.1 percent a year earlier Antenna.

Over the past two years, about a quarter of U.S. subscribers to the major streaming services — AppleTV+, Amazon's Prime Video, Max, Peacock, Paramount+, Netflix, Hulu and Disney+ — have ditched at least three of them.

In January 2021, that number was just under 10 percent, but it has been steadily rising since then – while the vast majority of streaming services have increased their prices.

Analysis from DailyMail.com this week found it now costs Americans $121.41 a month to subscribe to ad-free plans with these eight services and Britbox.

As more services have flooded the market, companies have increased prices by as much as 43 percent in the past year in an effort to improve profitability, increasing pressure on customers' budgets.

Some users may no longer need to subscribe to a slew of services, but rising prices are a key reason why platforms are finding it increasingly difficult to retain their customers.

It now costs more than $120 to sign up for nine major streaming services in the US; it would have cost just over $100 a year ago, a DailyMail.com analysis found.

Subscribing to a range of streaming services was previously seen as a more cost-effective alternative to cable TV, but it may not actually save money to cut the cable cord completely.

While the cost of cable varies by state, the average TV service costs about $83 per month, according to the latest data. facts from CableTV.com.

Eight of the nine major streamers increased their prices last year. Apple TV+, for example, has increased the price of its ad-free variant by a whopping 43 percent – ​​from $6.99 to $9.99.

Disney+, meanwhile, increased the price of its offering by 27 percent – ​​from $10.99 to $13.99.

Britbox, home to TV shows from Britain, added $1 per month to the price, bringing the commercial-free subscription cost to $8.99.

In addition to limiting password sharing, Netflix has dropped its $9.99 per month ad-free plan for new members, meaning the cheapest ad-free plan will now cost users $15.49 per month.

It also increased its premium ad-free plan, which allows users to add two additional members from different households – from $19.99 to $22.99 per month.

The vast majority of streaming platforms have increased in price over the past year – some by as much as 43 percent

Late last year, Amazon sparked outrage by announcing that it would be rolling out ads on Prime Video starting January 29 — and that users would have to pay an extra $2.99 ​​per month to avoid the disruption.

Currently, Prime Video, among its other benefits, is free for customers who subscribe to Amazon Prime for $14.99 – or users can pay for the video service alone for $8.99 per month.

Although many Americans cancel their subscriptions, some return to them later, according to Antenna.

Offering cheaper, ad-supported subscriptions and bundle deals are tactics companies are increasingly using as ways to acquire new users and win back defectors.

However, Netflix, Max, Peacock, Paramount+, Disney+ and Hulu all sell subscriptions with commercials at a discounted price. Peacock and Paramount+ offer the cheapest plans on the market at $5.99 per month minus tax.

Netflix's ad-supported subscription – which costs $6.99 per month – had amassed 15 million global monthly active users by November last year.

Disney+ and Hulu, along with sports streamer ESPN+, offer a variety of combo deals.

For example, users can purchase the Disney Bundle Duo Premium, which includes Disney+ without ads and Hulu without ads, for just $19.99 per month, a savings of $11.99.

Or the Disney Bundle Trio Premium offering – which costs $24.99 per month – includes Disney+ without ads, Hulu without ads, and ESPN+ with ads.