Talk about gains! The world’s most popular fitness influencers revealed from Sommer Ray to Chloe Ting… but do YOU follow them?

Thanks to their breathtaking physiques and perfect smiles, the popularity of fitness influencers has skyrocketed.

It seems like these ultra-fit, super-positive social media stars are everywhere we look on Instagram, TikTok and YouTube, encouraging us to look just like them.

But a new study has found that just 50 of them collectively affect more than 700 million people around the world.

The research of NFS Supplements has spotlighted the world's most influential fitness personalities who are changing the landscape of the industry.

Read on to find out who the dominant personalities on the list are and what kind of content they create.

NFS Supplements' new research has spotlighted the world's most influential fitness personalities who are changing the industry landscape

The brand tracked the digital impact of fitness influencers on Instagram, TikTok and YouTube through November 2023 and compiled a data-driven list of the top 50 fitness influencers based on a combination of follower counts and global search volumes.

The top 50 fitness influencers have 707.9 million followers, with 3.8 million global searches.

Nearly half of the list, 23 out of 50, come from the US, with Instagram dominating with 51% (359.4 million), followed by TikTok with 23.93% (169.4 million) and YouTube with 25.29 % (179 million).

Women lead the way heading into 2024, with seven in the top 10 and 26 in the top 50, with 410.4 million followers (58%) and 2.26 million global searches.

Male fitness influencers have fewer at 3 in the top 10 and 24 in the top 50, with a combined follower count of 297.6 million (42%).

Topping the list by weighted score, with 12 million followers on TikTok, 1.8 million on YouTube, 25.1 million on Instagram and 291,000 global searches, is Sommer Ray.

The 27-year-old former competitive youth bodybuilder turned fitness sensation has a combined following of 38.9 million, putting her more than 10 million ahead of the second-place influencer.

Hailing from the US, she not only posts workout videos but is also a model and founder of her own beauty company, IMARAIS Beauty.

1703420130 345 Talk about gains The worlds most popular fitness influencers revealed

Topping the list by weighted score, with 12 million followers on TikTok, 1.8 million on YouTube, 25.1 million on Instagram and 291,000 global searches, is Sommer Ray.

Sommer has the fourth highest global search volume of 291,000, demonstrating a huge online presence

Sommer has the fourth highest global search volume of 291,000, demonstrating a huge online presence

Top 10 Most Followed Female Fitness Influencers

  1. Summer ray – 38.9 m
  2. Chloë Ting – 28.2 m
  3. Sofie Dossi – 25.6 m
  4. Anllela Sagra – 21.9 m
  5. Tammy Hebrow – 20.2 meters
  6. Pamela Reif – 19.9 m
  7. Demi Bagby – 18.4m
  8. Yanet Garcia – 16.9 m
  9. Michelle Lewin – 16.9m
  10. Kayla Itsines – 16.6 m

Top 10 Most Followed Male Fitness Influencers

  1. Thibaud Delapart – 27.9 m
  2. Chris Bumstead – 27.1m
  3. David Michigan – 19.3 m
  4. Sahil Khan – 17.7 meters
  5. Noël Deyzel – 16m
  6. Jeff Cavaliere – 15.9 m
  7. Ulissesworld (Maddy) – 12.3 meters
  8. Chuck Kirkendall – 40 feet
  9. Adnaan Shaikh – 12m
  10. Thoren Bradley – 11.2 m

Sommer has the fourth highest global search volume of 291,000, demonstrating a huge online presence.

She is also a personal trainer at FitPlan, an app that allows you to lift weights together with your favorite influencers.

In second place with a combined follower count of 27.1 million, most of which comes from TkTok and YouTube, is Chris Bumstead.

Known to fans as CBum, he is a Canadian professional bodybuilder from the IFBB Pro League who posts insights on his training.

In third place is Australian-based fitness personality Chloe Ting, who is best known for her YouTube workout videos.

Her 'Two Week Shred Challenge' went viral on TikTok in 2020 as many people took the opportunity to get fit at home.

Some of her other popular workouts include challenges like “Abs in Two Weeks” and “10 Minute Workouts.”

The 36-year-old from Brunei has 24.9 million subscribers on YouTube and 2.6 million on Instagram – her combined follower count is 28.2 million.

In second place with a combined follower count of 27.1 million, most of which comes from TkTok and YouTube, is Chris Bumstead

In second place with a combined follower count of 27.1 million, most of which comes from TkTok and YouTube, is Chris Bumstead

Chloe Ting (pictured) is known for her simple exercise videos that show viewers how to train specific parts of the body, especially the abs, arms and glutes

Chloe Ting has 24.9 million subscribers on YouTube and 2.6 million on Instagram – her combined followers are 28.2 million

Sofie Dossi, the third most followed woman in fitness, is a contortionist and aerialist who rose to fame on America's Got Talent

Thibaud Delapart, the most followed male fitness influencer, goes by the name Tibo InShape - he is a French Youtuber and bodybuilder

Sofie Dossi is the third most followed woman in fitness and Thibaud Delapart is the most followed man

David Michigan is a famous fitness trainer who helps followers lose weight, burn fat and gain muscle - he is the third most followed male fitness influencer

David Michigan is a famous fitness trainer who helps followers lose weight, burn fat and gain muscle – he is the third most followed male fitness influencer

In terms of follower count, the top three women are Sommer Ray (38.9m), Chloe Ting (28.2m) and Sofie Dossi (25.6m).

The top three men, based on followers alone, are Thibaud Delapart (27.9m), Chris Bumstead (27.1m) and David Michigan (19.3m).

Thibaud Delapart, the most followed male fitness influencer, goes by the name Tibo InShape – he is a French Youtuber and bodybuilder.

The research shows that although he ranks 19th in terms of global search volume, his dominance in the male charts is clear, driven by his significant follower base.

Meanwhile, David Michigan is a celebrity fitness trainer who helps followers lose weight, burn fat and gain muscle.

He combines training programs with hypnosis sessions to help individuals achieve their fitness goals.

Sofie Dossi, the third most followed woman in fitness, is a contortionist and aerialist who rose to fame on America's Got Talent.

She is followed by 25.6 million people who want to see her 'bendy girl' flexible stunts and workouts.

The world's top 50 fitness influencers are heading into 2024

  1. Summer Ray
  2. Chris Bumstead (CBum)
  3. Chloe Ting
  4. Anllela Sagra
  5. Thibaud Delapart
  6. Tammy Hebrow
  7. Sofie Dossi
  8. David Michigan
  9. Pamela Reif
  10. Michelle Lewin
  11. Kayla Itsines
  12. Yanet Garcia
  13. Sahil Kahn
  14. Jen Selter
  15. Jeff Cavaliere
  16. Patry Jordaan
  17. Issa Vegas
  18. Ana Cheri
  19. Noël Deyzel
  20. Cassey Ho
  21. Demi Bagby
  22. Adrienne Mishler
  23. Adnaan Shaikh
  24. Patricia (lean beef patty)
  25. Treinadora (Carol Vaz)
  26. Ulisses world (Maddy)
  27. Simeon Panda
  28. Charlotte Crosby
  29. David Goggins
  30. Bradley Martin
  31. Kai Greene
  32. Chuck Kirkendall
  33. Guru Mann
  34. Johanna Devires
  35. Joey Swol
  36. Sascha Barboza
  37. Chris Heria
  38. Caleb Marshall
  39. Joe Wicks
  40. Lazar Angelov
  41. Whitney Simmons
  42. Thoren Bradley
  43. Anna Lewandoska
  44. Fausto Murillo
  45. Sergio Perinado
  46. Senada Greca
  47. William Li
  48. Diana Conforti
  49. Elena Shinohara
  50. Kevin Clevenger