Microsoft could be taking aim at Apple’s iMac with the Surface Studio 3
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It looks like Microsoft could be gearing up to launch the Surface Studio 3 all-in-one PC at an event in October 2022.
When the invitations for the event, which took place on October 12, 2022, came in, there was a lot of attention for the opportunity to see the Surface Pro 9 or Surface Laptop 5. Windows Latest points out (opens in new tab)we may see some more niche products from Microsoft, including a possible Surface Studio 3.
This rumor comes from a recently published paper from the United States Federal Communications Commission (FCC), in which Microsoft describes a “desktop computer” that may have Surface branding. While other information is thin, it is currently thought that it could point to the existence of the Surface Studio 3.
Analysis: Can Microsoft Really Handle Apple?
Microsoft’s Surface Studio family is all-in-one desktop PCs, which have computer components built into a display, making them a convenient and space-saving alternative to traditional desktop computers.
Perhaps the most famous all-in-one computer is the Apple iMac, and Microsoft clearly wanted its Surface Studio devices to overthrow Apple’s dominance in this market. However, despite quite a critical reception (our Surface Studio 2 review is particularly positive), the Surface Studio lineup failed to impress with consumers. The high price compared to its rivals certainly didn’t help.
Microsoft hasn’t released a sequel since the Surface Studio 2 launched in 2018. In the meantime, Apple has released several new iMacs, including a new 24-inch iMac with an attractive and colorful new design.
So if Microsoft is preparing a new Surface Studio 3, it has a lot of catching up to do. We’d love to see advanced components, but without an astronomical price tag. While the Surface Studio has always been aimed at creative professionals, Surface Studio will never take off if Apple undercuts the price with the more popular iMac. Hopefully we’ll find more on October 12th.