Indian exporters on Amazon see business growth of over 80% during BFCM sales

By Liam On Dec 13, 2023

During the Black Friday and Cyber Monday (BFCM) shopping events held globally between November 17 and 27, Indian exporters on Amazon Global Selling saw a business growth of more than 80 percent compared to business as usual (11-day period from October 20 ) and more. A growth of 25 percent compared to the same period last year.

Immediately after the festive season in India, the BFCM sale is traditionally a key sales period for Indian exporters, and the BFCM'23 shopping event saw a spike in sales for thousands of exporters on Amazon Global Selling. Exporters from tier 2 and tier 3 cities saw strong year-on-year growth during this period: Karur (over 100 percent y-o-y), Junagadh (nearly 100 percent y-o-y), Erode (over 50 percent y-o-y), Jaipur (more than 30 percent on an annual basis).

“Our focus remains on enabling businesses of all sizes across India to leverage Amazon's logistics and infrastructure to serve customers around the world,” said Bhupen Wakankar, Director, Global Trade, Amazon India. “We are humbled to play a role in spreading their 'Made in India' products globally as we continue to work towards our commitment to enable $20 billion in cumulative exports from India by 2025.”

Customers across the global market shopped from Indian exporters on Amazon Global Selling during the 11-day sale period, with North America, Europe and the Middle East seeing the highest sales. The highest growth was seen in categories such as beauty (over 80 percent year-over-year), health and personal care (nearly 50 percent year-over-year), groceries (over 30 percent year-over-year), home (nearly 30 percent year-over-year) and kitchen (nearly 30 percent annually).

Popular Indian brands that sell internationally, including CGK Unlimited, Lane Linen, Kitsch, Skillmatics, California Design Den and Gurunanda, along with thousands of others, saw high demand at BFCM 2023.

“We have had a fantastic BFCM'23, with the business growing three times faster year-on-year,” said Hemant Pisharody, Business Head, Homespun Global. “With a longer sales window this year, we started preparing our inventory and improving discoverability four months in advance, and our efforts paid off.”

To enable more companies to leverage e-commerce exports and sell globally during the festive season, Amazon recently launched SEND, an Amazon-partnered shipping program, to simplify international shipping for Indian exporters. Hundreds of Indian exporters used SEND to ship their products during the festive season within the first month of launch.

“We use SEND Ocean Shipping's services to ship products to the US and are extremely pleased with the efficiency and reliability of the service,” said Krishna Murari, co-founder of Cottington.