IPL media rights value can touch $50 bn, says chairman Arun Dhumal

By Liam On Dec 1, 2023

IPL chairman Arun Dhumal believes the value of the league's media rights has the potential to reach as much as $50 million over the next two decades, provided the league continues to innovate and improvise with the interests of fans in mind.

The current media rights value of the league stands at $6.2 billion (approximately Rs 48,000 crore) for a period of five years from 2022.

Even by this estimate, IPL is the second most valued league after the National Football League (NFL), as the American sports organization signed a media deal last year worth $110 billion for an 11-year period.

“If I have to look at how things have been going over the last 15 years and if I have to go by estimates for the future, we expect the media rights (of the IPL) to be somewhere in the region of $50 billion by 2043,” he said. the spokesman. Dhumal during his speech at the RCB Innovation Lab's Leaders Meet India here.

Dhumal, who is also a former treasurer of the BCCI, pinned his hopes of a financial windfall on the advent of the Women's Premier League (WPL) and the inclusion of cricket in the 2028 Los Angeles Olympics.

“We have to keep innovating, keep doing better in terms of fan engagement and keep doing better in terms of the quality of games,” he said.

“With cricket becoming part of the Olympics and with the WPL taking it to another level for women's cricket, I see a lot of hope and light at the end of the tunnel,” Dhumal said.

The IPL's media rights value has grown exponentially over the past decade from Rs 6,000 crore in 2008, surpassing several other major sporting leagues around the world.

Dhumal dissected the growth and ever-increasing popularity of the IPL.

“IPL is the most watched cricket league in the world. Personally, I think IPL is the best Make in India brand we can think of post-independence.

“We are a very diverse country in terms of states, cultures and languages spoken. But this is one platform (IPL) that is so well-rooted that you can showcase India to the world,” he said.

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