Deals and discounts make a comeback as Black Friday sale catches on

The sales and discounts are back both online and offline, now for Black Friday on November 24 and Cyber ​​Monday shortly after. E-commerce companies, retailers and big brands are trying to woo customers with deals that until recently only offered on Diwali. Black Friday, a Western concept that signals the start of Christmas shopping, is increasingly becoming an integral part of the country’s retail frenzy.

The Tata Group’s flagship e-commerce initiatives – Tata CLiQ, Tata CLiQ Luxury and Tata CLiQ Palette are organizing their annual and much-awaited Black Friday Sale with the catchy tagline ‘Thank God It’s Black Friday’. They offer deals across a spectrum of categories including clothing, beauty, accessories, shoes, home, jewelry, and watches. The sale is