Quick Flick founder Iris Smit is accused of faking a Coles launch

Young Australian business owner Iris Smit has been accused of ‘faking’ the launch of her latest products in Coles supermarkets – but the online hatred has led to thousands of sales.

The 27-year-old from Perth is the mastermind behind the $15 million beauty company The Quick Flick and has created a new collection of ‘skinscreen’ products designed to be worn with makeup.

But after posting about the milestone on TikTok, Ms. Smith was criticized as some claimed she “put the product on the shelves herself” and “faked it” because the video doesn’t show barcodes on store shelves.

In response to the allegations, Ms. Smith shared two TikTok videos of her visit to a local Coles store to purchase the two new products.

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The 27-year-old from Perth is the brains behind The Quick Flick, creating a new collection of ‘skinscreen’ products

After posting about the huge milestone on TikTok, Ms. Smith has received reactions online with some alleging that she put the product on the shelves herself and “faked” it because there are no barcodes on store shelves in the video.

“This is really funny, but no, we didn’t fake our launch in Coles. There were no price tags in my last video [on shelves] but this is obvious because Coles literally just launched [the products] and they haven’t hung them up yet,” says Mrs. Smith in one of the videos.

The young founder can be seen scanning the two products at the cash register and then shows the receipt.

In response to the allegations, Ms. Smith shared two TikTok videos of her visit to a local Coles store to purchase the two new products. The young founder can be seen scanning the two products at the self-assisted checkout, then shows the receipt

Although Ms. Smit was frustrated by the allegations, the controversy from the video resulted in more than 20,000 units of product being sold in supermarkets.

Ms. Smit spent two years coming up with a simple solution by creating products that provide full sun protection over makeup — and leave skin glowing without white spots or a ‘cakey’ mess.

During the two-year process, Iris said the new collection “really put her to the test.”

Ms Smit spent two years coming up with a simple solution by creating products that provide full sun protection over makeup – and leave skin glowing without white spots or a ‘cakey’ mess.

During the two-year process, Iris said the new collection “really tested” her

“I think our manufacturer hated us towards the end – but you have to be picky and special when creating a totally new and innovative formula.”

Iris first got into the beauty world after she launched her brand The Quick Flick, which offers women an easier way to “stamp” a perfect winged tip on your lids in just seconds.

The young entrepreneur — who invested $10,000 of her own money into the brand — appeared on Shark Tank in May 2018, just three months into her business.

Iris first got into the beauty world after launching her brand The Quick Flick, which offers women an easier way to ‘stamp’ a perfect winged tip on your lids in just seconds.

The sharks were extremely interested in her $35 product, and Andrew Banks offered to invest $300,000 — a deal for 25 percent of her company.

But by the time she was due to sign the contract, five months had passed, and Iris realized her company was worth more than the offer.

“When the Shark Tank show was filmed, I had only been on it for about three months. It was early days, but at that point I was already making $100,000 a month,” she told the Daily Mail Australia.

My company was valued at $1 million by the sharks in the show, but by the time the show aired in May, the valuation had already tripled. I wasn’t in the position where I really needed the $300,000.

The Quick Flick first made headlines in December 2017 after Iris, the interior architecture student at the time, launched her brand in her two-bedroom apartment — delivering orders to the post office via a shopping cart.

‘I was cash flow positive and already had a lot of retail deals in the pipeline. Signing the deal would also have limited me from starting other brands like Beauty Fridge.

“I had so many ideas for other products and brands, I didn’t want to limit my career and lock myself up. Despite so many friends and family pressuring me to sign the deal, the thought of it terrified me. I trusted my gut, so I knew it wasn’t right.’

The winged eyeliner queen set out on her own — and within 12 months she made $10 million.

“I never thought The Quick Flick would explode after the Shark Tank show. The publicity we got was invaluable,” she said.

“I truly believe that the company grew overnight what other companies would do in a few years. It was certainly tough and I had to put in place procedures fairly quickly to keep up with the demand.’