Woolworths: Woman exposes grim reality of cost of living crisis with a $22 ham and cheese sandwich
A Melbourne woman has exposed the grim reality of the cost of living after the ingredients for a ham and cheese sandwich cost her a whopping $22.80.
Miss Madeleine, as she is known on X, said she went into her local Woolworths on Wednesday to pick up bread, ham and cheese for a quick lunch.
She bought a block of Woolworths brand extra tasty cheese, a pack of Don ham and a TipTop white bread and a $2 pack of mixed lettuce.
The woman was shocked to find her total was $24.80.
She analyzed the cost of the items on X, formerly known as Twitter.
A Melbourne woman (pictured) has exposed the grim reality of the worsening cost of living crisis after the ingredients for a ham and cheese sandwich set her back $22.80
She bought a block of Woolworths brand extra tasty cheese, a pack of Don ham and a TipTop white bread (pictured) and a $2 pack of mixed lettuce for a total of $24.80
‘$5.40 bread, $9 cheese (250g is $6-7, I got 500g), Don Ham $8.40. And I got a $2 pack of mixed lettuce,β she told users.
While some sympathized with the woman, others scrutinized her purchases.
‘I’m not sure if that’s right. Bread = $3.50-4 Cheese = $7-10 Ham = $10/10 slices? The price is between $15 and $17,β one user wrote.
‘What she showed matched where I live. In cities outside the metropolitan areas you pay more,β replied another.
Another wrote: ‘I believe it. Cheese and butter have gone through the roof. I don’t think the farmers see it either.’
Several consumers felt that consumers should buy more private label products.
‘They no longer had private label bread. That’s the store brand cheese and the cheapest one available, and I splurged and bought Don ham,β she replied.
‘But keep attacking me, instead of the supermarkets ripping everyone off. Oh dear.’
Another user broke down the cost of the individual sandwiches.
β$2.50 for a ham and cheese sandwich is pretty cheap though. The other day I paid $14 at a cafe,β they said.
Woolworths told Ny Breaking Australia in a statement that it is aware of the impact Australia’s cost of living crisis is having on households.
βOne way to save is to buy our own brands that offer great value and do not compromise on quality or taste,β the statement said.
‘We want customers to spend less with us so we have more than 6,000 weekly deals, more than 3,000 products in our Low Price Programme, we’ve reduced the price of more than 150 popular products for Christmas and we’ve introduced member prices.’
Aussies were outraged by the skyrocketing cost of a simple cheese and croissant sold in a Melbourne cafe (photo0
In September, a report from Canstar Blue found that the average Australian household spends $176 a week on groceries, while more Australians tightened their budgets to accommodate higher energy bills.
It also found that the increase in costs changed customers’ priorities and made them more concerned about the cost of convenience – a complete turnaround from just a few years ago.
Of the 3,000 participants, many shoppers said they have also started sticking to a shopping list and only buy name brands when they are on sale.
The video comes after Australians were outraged by the skyrocketing cost of a simple cheese and croissant sold in a Melbourne cafe.
A photo was uploaded to X showing the breakfast item selling for $14.
‘Is this right?’ read the caption.
Social media users were furious, with many accusing the cafe of price gouging and branding it ‘absolutely outrageous’.
‘Not normal, I paid $10.90 yesterday for a ham and cheese croissant with strong coffee. This place is a mess,β one person wrote.
‘Even if they use quality croissants and quality free-range ham, it is very expensive. It should be about $10,β another added.