Hard Solo will be renamed after soft drinks company was bombarded with complaints over alcoholic brand – here’s what it will be called now
- Alcoholic soft drinks renamed after complaints
Alcoholic soft drink Hard Solo is renamed Hard Rated after a series of complaints against the manufacturer.
Carlton & United Breweries said on Thursday its ready-to-drink alcoholic lemon drink would undergo a rebrand following a decision by the Alcohol Beverages Advertising Code Scheme (ABAC).
The brewery said they had previously vetted the name with ABAC and this was deemed appropriate, but they have since changed their decision and ruled that the name breached the code because it had ‘a strong or obvious appeal to minors’.
A CUB spokesperson said: ‘As we comply with the ABAC decision and the Hard Solo brand exits the market, we want to reassure the many Australian adults who have loved Hard Solo that tastes will not change if the name changes to Hard. Rated.’
“In accordance with ABAC regulations, CUB will ensure that the last pack of Hard Solo cans will leave our delivery network by February 9, 2024.”
More to follow.
Hard Solo is renamed Hard Rated after complaints were made about the advertising code for alcoholic drinks