Apple does the unthinkable with three new M3 chips, new MacBook Pros, and, yes, a new iMac 24 – and that’s not even the biggest news

Apple is closing out its 2023 product year with what may be its biggest reveal on the smallest scale. Today, the Cupertino tech giant announced not one, but three new pieces of Apple silicon, all under the name M3.

Along with three new chips – delivering them all at once is a first – Apple unveiled a collection of new MacBook Pro laptops running them and a resuscitation of the somewhat dormant iMac during a livestream on Monday evening (the pre-Halloween ScaryFast Event). line with a new iMac 24-inch with the baseline M3 chip.