Sky Sports wins Diversity in Media Award at 2023 Asian Media Awards with commitment to British South Asians in Football highlighted
Sky Sports has been named the first winner of the Diversity in Media Award following its groundbreaking work and commitment to British South Asians in football – including the creation of the first index page dedicated to the subject in the history of mainstream media.
The award will be presented to Air sports at the Asian Media Awards 2023 during a glittering ceremony taking place on Friday evening at the Manchester Deansgate Hilton.
The Diversity in media award is made to an organization that has made a concerted and sincere effort to improve representation and produce diverse content at all levels.
The Asian Media Awards looked positively at the range of diverse content produced by Sky Sports, and welcomed its commitment to improving the representation and progression of minority groups and making a difference in communities affected by racism.
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Two-weight world champion Natasha Jonas has become the first black female boxing manager.
The index page itself is now the longest running major initiative in this area, in both media and football, and is the largest easily accessible archive of British South Asians in football anywhere in the world.
In addition to the Diversity in Media Award, several journalists from Sky Sports News and Sky News have a chance to win further prizes during the ceremony; included Amrit Singh Mann, Saywah Mahmood And Um-E-Aymen Babar, all of whom have been nominated for the Outstanding Young Journalist Award.
In the meantime, Developer Trehan and freelance reporter Sanny Rudravajhala have been nominated for Sports Journalist of the Year. Ashna Hurynag from Sky News has also been nominated for Report of the Year.
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Gary Neville and Jamie Carragher have praised Jake Daniels after the 17-year-old striker came out as gay, describing his announcement as an important day in the history of English football.
Jonathan Licht, managing director of Sky Sports, said: “The award is a testament to the hard work, talent and brilliant collective effort across the company and I am absolutely delighted for those involved.
“It is hugely important to us at Sky Sports to be recognized in this way as a driving force for diversity and inclusivity in media.
“More importantly, the award shows that the work we do is having a positive impact on the British South Asian community in a meaningful way when it comes to both media and football.”
The Asian Media Awards were established in 2013 to showcase talent, drive and innovation, and to recognize and reward excellence in media.
Finalists of the Asian Media Awards 2023 on Sky
Sports Journalist of the Year:
Dev Trehan – Reporter and football journalist, Sky Sports News
Sanny Rudravajhala – Freelance sports journalist, Sky Sports News
Outstanding Young Journalist:
Amrit Singh Mann – Journalist, Sky News
Saywah Mahmood – Data journalist, Sky News
Um-E-Aymen Babar – Sports journalist, Sky Sports News
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A year later, mystery still surrounds the death of Sidhu Moose Wala, one of the most popular singers from Punjab whose life was cut short.
Report of the year:
British South Asians in football
For more stories, articles and videos, visit our pioneering South Asians in Football page on skysports.com and stay up to date with Sky Sports News And our Sky Sports digital platforms.