Channel 10 records its worst share in OzTam ratings history ahead of network’s 2024 Upfronts
Channel 10 has suffered the worst year in its ratings history as viewers left its once flagship programs in droves.
Industry blog website TV Blackbox reported On Tuesday, the network had its worst year ever in OzTam history since the ratings system began in 2001.
Viewers have gradually moved away from once-popular shows such as The Project, MasterChef Australia, The Masked Singer Australia and Gogglebox.
The bad news means the beleaguered network is now the fourth most popular channel in Australia, well behind Seven, Nine and ABC.
It is struggling at both national and metropolitan levels and currently has a commercial share of 21.2% nationally, behind Seven’s double lead of 42.1% and Nine’s 37%.
Channel 10 has had the worst year in its ratings history as viewers abandoned its once flagship programs in droves. Pictured: The Project hosts Waleed Aly and Sarah Harris
An insider told TV Blackbox that part of the problem is that the network continually struggles to retain viewers.
‘Ten has no returning fans. If so, why do The Project, MasterChef, HYBPA, Gogglebox, The Masked Singer and many more lag behind year after year?
“They have no sport, the Melbourne Cup is gone. They can’t launch a new show – most recent example: Shark Tank,” they said.
Viewers have gradually moved away from once-popular shows such as The Project, MasterChef Australia, The Masked Singer Australia and Gogglebox. Pictured L – R: This year’s MasterChef Australia judges Jock Zonfrillo, Melissa Leong and Andy Allen
However, a spokesperson for Ten refuted claims that the network was struggling and revealed that they would soon be launching new reality shows that would appeal to key demographics.
“We have even more content and with Dessert Masters and The Bachelors launching soon, we’ll continue to play key younger demos,” they said.
It follows reports that the Neighbors reboot turned out to be a huge flop for Channel 10.
Industry blog website TV Blackbox reported Tuesday that this year the network has endured the worst year ever in OzTam history since the ratings system started in 2001. Pictured: Xavier Molyneux and Misha Barton during the Neighbors reboot
Neighbors debuted in September, bumping The Bold and the Beautiful from its usual 4:30 p.m. timeslot to 4 p.m., angering fans of the American soap.
Bold has now returned to its original timeslot and Neighbors now runs Monday to Thursday at 4pm, with repeats of Judge Judy on Fridays.
Each episode of Neighbors will then be repeated on 10Peach at 6:30 PM.
“We have listened to the demands of our loyal viewers to return The Bold & Beautiful to its original timeslot,” a Channel 10 spokesperson told the industry blog. TV black box.
During Tuesday’s Upfronts, the network announced many changes to their programming schedules, including that Robert Irwin would join Julia Morris for I’m a Celebrity Get Me Out of Here and that Grant Denyer would host a rebooted version of Deal or No Deal host. .
Miguel Maestre will also host a Ready Steady Cook reboot, while Graham Norton will host the returning Wheel of Fortune Australia.
An insider said a host of once-popular Channel Ten shows, including The Masked Singer Australia (pictured), Have You Been Paying Attention and Gogglebox, were struggling to retain audiences