Travis Kelce and Taylor Swift fuel huge rise in interest in the Chiefs – with over 500,000 new social media followers since the start of the new NFL season

The Kansas City Chiefs have seen the biggest growth in social media this season over any other NFL team, as the team’s rise in online popularity coincides with speculation about a blossoming romance between Travis Kelce and Taylor Swift.

Experts at CasinoAlfa recorded social media for each of the 32 NFL teams across Instagram,

The Chiefs ranked first with a 6.48 percent increase in total followers on their social media channels. What’s more is that Kansas City not only had the highest percentage increase in followers, but also the highest absolute number, at 548,400 new followers since the start of the season.

The Chiefs saw the highest percentage of followers come from TikTok, with 303,888 new fans coming from the video sharing platform alone.

The rise of social media in Kansas City coincided as speculation about Kelce and Swift dates increased, especially after the global pop star watched the Chiefs vs. Bears game at Arrowhead Stadium, and the more recent Jets vs. Chiefs game on October 2nd.

The Chiefs’ increase in social media followers coincides with Travis Kelce dating Taylor Swift

Swift’s attended two Chiefs games this season, first against the Bears and then against the Jets in NYC

“Social media gives fans a way to connect with their fellow supporters, whether that’s celebrating their team’s successes or booing their losses,” Tudor Turiceanu, editor-in-chief of CasinoAlpha, told DailyMail.com.

“It’s been fascinating to see how each team’s social media has changed over the course of the season, with the Kansas City Chiefs getting an unexpected boost in followers thanks in part to Taylor Swift’s spotlight on Chiefs running back Travis Kelce.

“It will be interesting to see how these rankings change as the season progresses, with the Super Bowl contenders likely to make the biggest jump.”

Swift, left, and Kelce, right, seen dining at Waverly Inn on October 15 in New York City

Behind the Chiefs in second place are the Miami Dolphins with a growth rate of 3.88 percent. Since the start of the season, the Dolphins have gained an additional 157,906 followers on TikTok, Instagram, Threads and Twitter.

The majority of these new followers come from Instagram and Tiktok, where the team is most active.

In third place are the Philadelphia Eagles with a combined 2.63 percent increase in social media followers since their first game of 2023 last month.

The Eagles currently have a combined 9.3 million followers on these platforms and their TikTok videos have received a total of 68.9 million likes.