Pandora sales sparkle amid booming demand for charms and bracelets

Economy
By Liam

Pandora’s sales are excelling due to the growing demand for charms and bracelets

By Daily Mail City & Finance Reporter

Updated: 5:01 PM EDT, October 5, 2023

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Pandora said business is booming as customers shake off cost-of-living concerns and indulge in charms and bracelets.

The world’s largest jeweler, whose ads featured Jerry Hall and Georgia May Jagger, highlighted strong sales of zodiac sign charms and lab-grown diamonds.

The Danish company expects sales to reach £3.9 billion to £4.2 billion in 2026, up from around £3.1 billion this year. Profits are expected to exceed £1 billion by 2026.

Pandora, which has been promoted by Jerry Hall and Georgia May Jagger (pictured), now expects sales to reach between £3.9bn and £4.2bn by 2026.

Pandora, which has been promoted by Jerry Hall and Georgia May Jagger (pictured), now expects sales to reach between £3.9bn and £4.2bn by 2026.

The brand said it has seen strong sales of Zodiac pendant charms, which retail for around £55 each.

Lab-grown diamonds – considered more ethical and sustainable than mined diamonds – are doing well.

The range includes a £625 heart necklace and £1,190 bracelet.

Pandora, which has around 230 UK stores, says it is reaping the benefits of investing in its brand and stores.

It aims to enter India and expand to other Asian markets.

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