Stacey Solomon reveals ‘big moment’ in her life as she becomes co-owner of independent haircare brand REHAB in her first EVER personal investment

Stacey Solomon has shared the exciting news that she has become co-owner of independent hair care brand REHAB in her very first investment.

The TV presenter, 33, took to Instagram on Saturday to share the news with her followers, as she described the business move as a ‘big moment’ in her life.

It is the first time she has invested her own money in a company during her career, with Stacey saying it was always a dream of hers to do so.

The mother of five has been using REHAB products for a long time, as she often raves about the hair oils to her followers, and she is now a co-owner of the brand.

After meeting with co-owners Vicky and Anastasia, Stacey revealed she ‘fell in love’ with the band and wants to ‘champion incredible women in business’.

Delighted: The TV presenter took to Instagram on Saturday to share the news with her followers as she grinned alongside her co-owners Vicky and Anastasia

Taking to Instagram, she gushed: ‘A Big Moment In My Life. So… I decided for the first time in my entire career to invest my own money in a small business and become one third of @rehabyourhair. It doesn’t feel real.

“Growing up investing in a small business was never something in my life that I thought I could do! I feel like I’m writing this about someone else.’

Discussing how the exciting opportunity to become a business partner came about, Stacey added in a statement: ‘A long time ago I used a small company’s hair care product, I loved everything about it. I then got more out of the company and realized how smart and incredible this company was.

“When I shared them on my Instagram, the women who started the company contacted me and told me the impact it had on them, and how they worked so hard to get their products to market, but it’s difficult to be seen as a small company.

“And when they are seen, it is difficult to fulfill orders etc. I started talking to them, then met them and fell in love. I fell in love with their hair care collection, work ethic, company values ​​and morals and their ideas for the future.”

Stacey admitted that although she was apprehensive about taking the plunge into an industry she had never been a part of before, she decided to go for it.

She continued: “Obviously you can only go so far without the right financial support and audience outreach, so although it felt scary to me because it’s something I’ve never done before and I obviously knew little about it, I decided asking them if I could invest in rehabilitation.

‘And become part of the brand yourself. And see if I can build and grow Rehab with them, because I just believe in it so much.

Fan: The mother of five has been using REHAB products for a long time as she raves about the hair oils to her followers (pictured using their hair oils at a recent meet-up with me)

Overwhelmed: ”Growing up investing in a small business was never something in my life that I thought I could do! I feel like I’m writing this about someone else.”

“So I’m incredibly excited to say that as of today I am a 1/3rd owner of @rehabyourhair. I can’t put into words how incredible it feels to say that I will be starting a whole new chapter in my life championing incredible women in business.

“I see so many talented people working so hard day in and day out to achieve their dreams, and it’s not easy out there. I can’t wait to give Rehab my all and take it to the places it deserves.”

Launched last year, REHAB aims to revolutionize shampoo with their plastic-free, waste-free, dissolvable shampoo sheets.

Ahead of the announcement, Stacey teased her Stories: “I’ve been up since 4:30am with butterflies in my stomach because there’s something I need to share with all of you today.”

Meanwhile, REHAB founders Vicky and Anastasia shared on Instagram their excitement about Stacey joining the team.

They wrote: ‘To announce that Stacey has joined REHAB means the world to us. Her dedication to championing women, standing for products she believes in, and providing a light of positivity with her platform are all what REHAB stands for.

‘Thank you Stace for believing in us. And thank you, our followers, for supporting us.”

Grateful: Meanwhile, Rehab founders Vicky and Anastasia shared on Instagram their excitement about Stacey joining the team

Nervously excited: Stacey seemed overjoyed to share the news as she told her story ahead of the announcement

They added in a statement: ‘As two best friends who had a vision to create an environmentally conscious haircare brand, we are incredibly proud of REHAB’s rapid growth since its launch in 2022.

“From multiple sold-out products to working with content creators around the world, we want to thank all our customers for believing in and supporting our small business.

‘When we sent Stacey some of our products to try last year, we were delighted to hear how much she loved them. Furthermore, she was fully committed to our company ethos and everything we stand for as female entrepreneurs.

“It’s no surprise that we felt Stacey’s increased involvement was the perfect fit for the brand’s future success.

“It is an absolute honor to be the first brand that Stacey has personally invested in. We’ve been working behind the scenes on a number of new product launches and can’t wait to unveil them all later this year!’