Pringles unveils $140 caviar collab inspired by Real Housewives TikTok trend – here’s what to expect
- Pringles has delved into luxury food by launching a ‘collection’ of chips and caviar
- Smoked trout roe and classic white sturgeon are among the products on offer
- The unlikely combination was featured on The Real Housewives of New York City
Pringles and the Caviar Co have teamed up to create a bizarrely extravagant chips and caviar collection, inspired by a viral TikTok trend.
The #CaviarAndPringles TikTok hashtag started after an episode of The Real Housewives of New York City.
On season 14 of RHONY, Erin Lichy raved about the luscious combination of Pringle and caviar to fellow cast member Jenna Lyons, who tried it and didn’t mind.
Unfortunately, there is a catch to the new Pringles collection: the price tag.
There are three sets available in different price ranges for $49, $110 and $140.
The Pringle and The Caviar Co collection was created shortly after the eruption of the #CaviarAndPringles TikTok trend – which started after season 14, episode 2 of The Real Housewives of New York
The $140 set comes with Smoked Trout Roe and Classic White Sturgeon caviar, and Original, Sour Cream & Onion and Barbecue Pringles
Those who choose to spend $49 will receive a 1.3-ounce container of Pringles Sour Cream & Onion and a jar of The Caviar Company’s Smoked Trout Roe with crème fraîche.
For $110, foodies can get Pringles with the Classic White Sturgeon caviar that starts at $60 on the company’s website.
Foodies who can’t decide which caviar they prefer can spend $140 to try both – with three containers of Original, Sour Cream & Onion and Barbecue Pringles.
Head of Marketing for Pringles US Mauricio Jenkins said: ‘Our partnership with The Caviar Co. not only embraces trending snacking behavior in an approachable way, but expertly blends our beloved crunchy flavors with this seafood delicacy for a Pringles tasting unlike anything you’ve ever had before.’
In true marketing fashion, Jenkins credited the season 14 episode of The Real Housewives of New York City for starting the surprising trend.
The cost is shocking to Pringles lovers, who normally expect to spend a retail price of just $3 on chips.
Erin Lichy served the snack at her Hamptons home. Despite some hesitation, the guests ultimately enjoyed the unlikely combination
Pringles and caviar can be served with a wide variety of toppings. The snack made for Erin’s house guests consisted of caviar, cream and dill, on an original Pringle chip
Erin served the snack at her home after the show’s infamous “cheese-gate” fight over whether cheese was “weird.”
Not all housewives were thrilled with the decidedly strange combination of Pringles and caviar.
Sai De Silva wasn’t happy, and although she didn’t say it out loud, she wasn’t overly impressed with the setup.
De Silva said: ‘They put the caviar on Pringles? Are you a high-low type of girl?’
‘You went to the bodega. You have the Pringles. You couldn’t even give me a blini?’ she continued.
TikTok creators were quick to review it and try it out for themselves to see if it was as good as it looked on the show.
Kimberly Wallen said in an August 28 post TikTok video: ‘It’s salty – I think this would go really well with some kind of soft cheese.’
“I bought some goat cheese and ate it for a snack yesterday,” Kimberly noted the next day.