Topless PETA supporter dresses as a bloody goat outside London Fashion Week venue as group protest against the use of cashmere in the fashion industry
A topless PETA supporter has dressed up as a bloody goat outside a venue during London Fashion Week to protest the use of cashmere in the fashion industry.
The female protester was ‘pinned down’ when another person posing as a ‘worker’ pretended to rip her hair off her body with a giant silver comb, leaving her with ‘bloody wounds’.
Taking place outside LFW’s NEWGEN venue at the Old Selfridges Hotel today, the supporter wore a headgear resembling the animal’s horns while tied to a table with a banner reading ‘cashmere is torture for goats’ stretched over it.
Animal rights group PETA is calling for an end to the use of the material, which is made from the soft undercoat of goats.
NEWGEN hosts several emerging designer shows during LFW – so to emphasize to them that ‘animal-free fashion is the future’, the group built the exhibition, which also included the sigh ‘the future is vegan’.
A topless PETA supporter has dressed up as a bloody goat outside a London Fashion Week venue to protest the use of cashmere in the fashion industry
PETA Senior Campaigns Manager Kate Werner said, “Cashmere is hair torn from live, tethered goats crying out in pain.
“PETA is calling on the next generation of fashion designers to reject this abusive industry and instead choose compassionate vegan textiles that are kinder to animals and the planet.”
In 2019, a shocking undercover investigation revealed how workers in Asia brutally ripped the hair off goats to boost the global cashmere trade.
According to PETA’s investigation, the tortured animals are then sent to slaughterhouses to be cruelly killed.
The research was conducted between last year and early this year on 20 farms in China and Mongolia, two of the world’s largest cashmere producers.
Disturbing footage released by PETA showed frightened goats screaming in pain as workers forcefully pulled hair from their bodies with metal combs.
Once the goats have proven useless to their owners – usually after years of abuse – they are destined for a slow and painful death, according to the PETA report.
The research shows that workers sell the ‘useless’ goats to slaughterhouses for their skin and meat.
In the slaughterhouses, the animals are hit on the head with hammers and cut in the throat before being left to die, it has emerged.
PETA is urging consumers to stop purchasing cashmere products to put an end to such cruelty to animals.
Cashmere comes from goats that live in arid regions of Central Asia, especially the Gobi Desert, a 500,000 square kilometer area stretching from northern China to Mongolia.
It comes from the goat’s super-fine winter undercoat and is commonly found in sweaters, scarves, pants, jackets and gloves in today’s fashion industry.
The female protester was ‘pinned down’ when another person posing as a ‘worker’ pretended to rip her hair off her body with a giant silver comb, leaving her with ‘bloody wounds’.
Taking place outside LFW’s NEWGEN venue at the Old Selfridges Hotel today, the supporter wore a headgear resembling the animal’s horns while tied to a table with a banner reading ‘cashmere is torture for goats ‘ stretched over it.
Animal rights group PETA is calling for an end to the use of the material, which is made from the soft undercoat of goats
According to PETA, one goat produces only 250 grams of cashmere hair per year, and to make one cashmere coat it takes the hair of six goats.
Cashmere hair is typically sorted, cleaned and refined in Asia before being transported to Europe to be sold to designers for approximately £90 per pound.
China and Mongolia, along with Iran and Afghanistan, are the world’s largest producers and exporters of cashmere.
While in Europe, Italy and the United Kingdom are the main consumers of cashmere due to high market demand. According to a recent report, the two countries consumed 97.25 percent of the cashmere sent to Europe in 2016. market report.