Fujifilm GFX100 II finally makes medium format cameras feel as fast as full-frame

The star of Stockholm at this week’s Fujifilm X Summit is undoubtedly the Fujifilm GFX100 II, which has been unveiled as the company’s latest flagship mirrorless medium format powerhouse.

It aims to take power Hasselblad X2D 100C as the best medium format camera around, and in a cheeky move on Fujifilm’s part, it was put on display in the Swedish camera maker’s backyard.